Head of Marketing, Motley Fool Asset Management

Job Summary

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing, Motley Fool Asset Management based in the United States. This senior marketing leadership role offers the opportunity to shape the growth strategy of a rapidly expanding investment management business.

About the Role

You will own the full marketing function, driving brand awareness, investor engagement, advisor relationships, and business growth across a suite of financial products. The role combines strategic leadership with hands-on execution across campaigns, content, partnerships, events, and digital channels. You will work closely with executive leaders, distribution teams, portfolio specialists, and compliance stakeholders to deliver impactful marketing initiatives. This position is ideal for an experienced financial services marketer who thrives in an entrepreneurial environment and enjoys building scalable programs. You will also play a key role in leveraging AI-powered tools to improve efficiency while maintaining strong editorial, regulatory, and brand standards.

Responsibilities

• Develop and execute a marketing strategy targeting retail investors and professional advisor audiences, aligning initiatives with business objectives, timelines, and measurable KPIs.
• Create and optimize multi-channel marketing programs across email, digital advertising, social media, webinars, events, content marketing, and investor communications.
• Identify and manage strategic partnerships with distribution partners, content platforms, and industry organizations.
• Oversee the production, review, and distribution of marketing collateral, ensuring accuracy, consistency, and regulatory compliance.
• Manage workflows for design, copywriting, compliance approvals, version control, and content distribution.
• Cook up with legal and compliance teams to ensure marketing activities align with applicable financial regulations and advertising requirements.
• Own marketing budget planning, vendor management, spend tracking, and reporting to leadership teams.
• Track campaign performance through analytics platforms and provide actionable insights to improve marketing effectiveness.
• Establish responsible AI usage practices within marketing workflows, leveraging AI tools to improve productivity while maintaining quality and compliance standards.
• Guide AI adoption for content creation, campaign management, operational efficiency, and marketing innovation.

Requirements

• The ideal candidate is a strategic yet hands-on marketing leader with strong financial services experience and a deep understanding of investment audiences.
• Significant experience in ETFs, investment management, or related financial products.
• Strong understanding of retail investor, financial advisor, and registered investment advisor (RIA) audiences.
• Experience managing multi-channel marketing campaigns from strategy through execution.
• Demonstrated ability to manage complex projects, prioritize competing initiatives, and deliver results in a fast-paced environment.
• Excellent written communication skills with strong attention to detail and a commitment to quality.
• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• Familiarity with financial advertising requirements.
• Strong leadership skills with the ability to manage vendors, agencies, and internal collaborators.
• Experience using marketing analytics and automation tools such as HubSpot, Google Analytics, or similar platforms.
• Ability to leverage AI tools effectively while applying strong editorial judgment and ensuring accuracy, compliance, and brand alignment.
• Experience with platforms such as eVestment, Wilshire, Red Oak, or Morgan Stanley 4U is preferred.
• Background in financial services PR, podcasting, events, or marketing automation is a plus.

Benefits

Competitive compensation package with an annual salary range of $140,000 - $165,000 USD.
Company equity opportunities as part of the overall compensation package.
Flexible remote work environment for eligible locations.
Unlimited vacation approach with a flexible time-off culture.
Generous fully paid parental leave.
Annual investment allowance of $1,000 to invest in stocks of your choice.
Low-cost medical, dental, and vision insurance options.
Opportunity to work in a collaborative, entrepreneurial environment focused on innovation and growth.