Head of Marketing

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with business objectives.
• Led brand positioning, market expansion, and customer acquisition initiatives.
• Build and manage high-performing marketing teams across multiple channels.
• Drive growth through performance marketing, SEO, content marketing, email marketing, social media, partnerships, and community building.
• Design and optimize customer acquisition funnels to improve conversion rates and reduce CAC.
• Collaborate closely with Product, Sales, and Leadership teams to accelerate business growth.
• Establish marketing KPIs, dashboards, attribution models, and reporting systems.
• Manage annual marketing budgets and maximize ROI across all campaigns.
• Lead product launch strategies and go-to-market execution.
• Monitor industry trends, competitors, and emerging opportunities to maintain competitive advantage.

Required Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA or advanced business qualification will be considered an advantage.
• Professional Experience: Minimum 8–12 years of progressive marketing experience.
• Requirements: Only the relevant field persons are requested to apply. At least 3–5 years in a senior leadership role (Head of Marketing, Marketing Director, Growth Director, VP Marketing, or equivalent).