Head of Marketing

Audience Segmentation and Analytics

You will work closely with sales to sharpen our Ideal Customer Profile (ICP), build the segmentation framework, and set the messaging framework for each segment. You will also hold yourself accountable to the data on whether these strategies are effective.

Broker Engagement

You will turn broker relationships, leads, and CRM data into segmented campaigns, nurture flows, and product notifications that keep brokers active and moving. You will work closely with sales to ensure the messaging aligns with their needs and goals.

Broker Enablement

You will build the marketing that makes brokers more successful with their customers and drives acquisition for Stand. You will partner with the sales and product teams to develop compelling content and messaging that resonates with brokers and their clients.

Storytelling and Differentiation

You will craft the narrative that sets Stand apart from competitors, making the value proposition clear and compelling. You will create content that tells Stand's unique story and differentiates us in the market.

Core Competencies

• A zero-to-one builder: You want to create the first marketing operating system at Stand, not inherit a team or a mature function.
• Deeply analytical about audiences: You think in segments, work with sales on ICP and messaging, test, and read results honestly.
• Experience marketing through a partner or channel (B2B2C), not just direct-to-consumer: You have activated intermediated channels and driven adoption through partners.
• A generalist who can cover multiple surfaces, with real strength in segmentation, lifecycle, and channel activation: You can take a complex, technical story and make people feel its weight, without being a brand-first or comms-first marketer.
• Strong on storytelling and taste: You can craft compelling narratives that resonate with brokers and their clients.
• Agentic-native by temperament and excited to use AI and automation to build a lean, high-output function: You are comfortable working in a highly technical environment and using technology to drive efficiency.

Nice-to-Have Skills

• Insurance or regulated-industry experience: While helpful, it is not required.
• Experience managing external partners across PR, events, demand generation, or creative: While useful, it is not the center of the role.