Head of Marketing (Consumer Brand & Community Growth)

Key Responsibilities

• Partner closely with executive leadership to align marketing strategy with overall business objectives and customer experience initiatives.
• Develop and execute a comprehensive, full-funnel marketing strategy that drives customer acquisition, engagement, retention, and revenue growth.
• Lead demand generation initiatives across paid media, search, email marketing, content marketing, social media, and digital channels.
• Identify and evaluate new growth opportunities, channels, and customer acquisition strategies.

Brand & Customer Experience

• Champion a cohesive and consistent brand experience across all customer touchpoints.
• Strengthen brand positioning, messaging, and storytelling to drive customer engagement and loyalty.
• Ensure marketing initiatives align with customer needs, market trends, and business priorities.
• Gather and leverage customer insights to improve marketing effectiveness and enhance the customer journey.

Team Leadership & Development

• Lead, coach, mentor, and develop a high-performing marketing team.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.
• Create an environment where creativity and business performance can thrive together.
• Establish clear goals, performance metrics, and development plans for team members.

Digital Marketing & Analytics

• Oversee marketing performance across all digital channels, including paid social, paid search, email marketing, SEO, content, and web initiatives.
• Improve marketing attribution and reporting capabilities to better understand campaign effectiveness and return on investment.
• Utilize analytics and customer data to drive strategic decision-making and optimize marketing investments.
• Ensure marketing technology platforms are integrated and effectively supporting business objectives.

Budget & Performance Management

• Manage marketing budgets and resource allocation with a focus on maximizing ROI.
• Establish KPIs and performance metrics that measure business impact, customer engagement, and marketing effectiveness.
• Regularly review performance and make adjustments to strategies based on data and market conditions.