Head of Marketing and Brand

Core Responsibilities

• You define and execute Nearfield’s global brand and communication strategy.
• This includes owning the end-to-end narrative architecture of the company: positioning, messaging frameworks, tone of voice, narrative arcs, and brand guidelines, and ensuring they are applied consistently and intelligently across all channels.
• The role owns brand identity, visibility, and thought leadership, translating complex high-tech innovation into compelling, credible messaging for international B2B audiences.
• You will build “one story, many channels,” ensuring coherence across CEO voice, website, PR, investor communications, keynotes, product narratives, and customer stories.
• You will shape Nearfield’s external presence and leadership storytelling, developing authentic, value-driven thought leadership that is both visionary and technically grounded.
• This includes sharpening CEO messaging and personal branding, and ensuring consistency between strategic intent and public expression.
• You will lead external communications such as press releases, application notes, launch announcements, and media interactions, always with a strong sense of timing, narrative coherence, and long-term brand value.
• You will be responsible for shipping high-impact brand assets, including launch narratives, case studies, flagship decks, and brand films or scripts.
• Internally, the role acts as a bridge between leadership and employees, translating strategy and intent into clear, engaging communications through town halls, internal updates, and company-wide narratives that build alignment, trust, and engagement.

Key Activities

• You design and evolve Nearfield’s global brand identity and positioning, ensuring it resonates beyond Europe and competes confidently on a global stage.
• You develop and maintain strong brand systems that allow the organization to scale communication without losing clarity or consistency.
• You turn highly technical content into structured, compelling stories, moving from strategy to message to story to assets, without oversimplifying or losing credibility.
• You ensure Nearfield’s narrative shows up clearly across digital channels, PR, leadership communications, investor materials, and customer-facing storytelling.
• You advise leadership on communication strategy, ask sharp questions, and challenge assumptions when needed. This role values judgment, narrative clarity, and impact over volume of output.
• You envision what the Nearfield brand should become and actively build toward that vision with discipline, creativity, and a strong sense of editorial quality.