Head of Marketing

Virio · San Francisco, CA · 2 mo ago

On-siteSales$150k–$250k/yrFull-time

About the role

Own brand, positioning, and the category narrative. Write the messaging: who we are, who we serve, why we win. Build demand systems across content, paid, events, and partnerships. Ship content that converts: case studies, product narratives, thought leadership. Run launches, webinars, executive dinners, and industry partnerships. Turn one-off campaigns into systems that compound. Manage agencies, contractors, and your first marketing hires. Own LinkedIn distribution as a competitive moat. Tie marketing to pipeline with Sales, Product, and CS. Report on pipeline influence, not impressions. Use AI to out-execute teams five times your size. Set the strategy and ship the work yourself.

Responsibilities

Own brand, positioning, and the category narrative
Write the messaging: who we are, who we serve, why we win
Build demand systems across content, paid, events, and partnerships
Ship content that converts: case studies, product narratives, thought leadership
Run launches, webinars, executive dinners, and industry partnerships
Turn one-off campaigns into systems that compound
Manage agencies, contractors, and your first marketing hires
Own LinkedIn distribution as a competitive moat
Tie marketing to pipeline with Sales, Product, and CS
Report on pipeline influence, not impressions
Use AI to out-execute teams five times your size
Set the strategy and ship the work yourself

Requirements

Early-stage growth. You have owned a number at an early-stage company. Funnel expertise. You know B2B SaaS funnels and founder-led GTM. Autonomous. You need a goal, not a manager. Strategy to execution. You write the plan and the copy. Distribution judgment. You know what to cut. Systems over campaigns. You build what compounds.

Qualifications

High agency. You start before you are asked.
Outcome orientation. You measure impact, not activity.
Comfort with ambiguity. You build from scratch.
Fast execution. You ship quickly without shipping sloppy.
Direct communication. You are clear with founders and operators.

Skills

Strategic thinking
Content creation
Marketing campaign management
Event planning and execution
Agency management
LinkedIn distribution
Collaboration with sales, product, and customer success teams
AI integration

Benefits

Work directly with the founders
Meaningful equity as part of the founding team
100 percent paid medical, dental, and vision
401(k) plan
$1k monthly wellness and meals stipend
Relocation support for San Francisco
Company-wide annual off-sites
In-person culture with a deep commitment to excellence
Full-time, on-site in San Francisco
996-7 cadence
Compensation Range: $150K - $250K