Head of Marketing
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
We need to decide which sections to include. The posting includes:
- About Portside (company description)
- Job Summary (description of role)
- Key Responsibilities (list)
- Qualifications (list)
- What We Offer (benefits list)
We should map to headings: "About the role" maybe for Job Summary? Or "About Portside" could be "About the role"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can map:
- About the role: combine About Portside and Job Summary? Or separate? Probably "About the role" for Job Summary, and maybe "About the company" not listed; but we can include "About the role" heading with the Job Summary prose. The About Portside description could be placed under same heading or maybe as a separate "About the company" but not in allowed list. Since we must only use those headings, we could embed company description within About the role or maybe under a generic
without heading? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we can use those headings but not required to use all. We can also have other headings? It says use for section headings (e.g. About the role, Responsibilities...). Likely they expect us to use those specific headings where appropriate. So we can have:
About the role
containing Job Summary prose (maybe also include About Portside? Could add a short paragraph about company within same section.)
Responsibilities
with - list of responsibilities.
Qualifications
with - list of qualifications.
Benefits
with - list of benefits from "What We Offer".
We should not include Pay or Schedule sections because not specified.
We must preserve all substantive information. Let's extract details.
About Portside paragraph:
"About Portside Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology."
Job Summary paragraph:
"Job Summary Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure."
Key Responsibilities list (bulleted). Let's extract each bullet:
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications list:
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
- Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
- Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
- Bachelor's degree or equivalent work experience.
- Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.
What We Offer list:
- Competitive base salary
- Fully remote work
- Generous time off policy
- Health, dental, and vision insurance
- Opportunities for professional development and career advancement.
- Dynamic, collaborative, and fast-growing work environment.
We need to output HTML fragment with sections.
We should not include any boilerplate like EEO etc. There's none.
We need to ensure we don't repeat job title as heading. We are not.
We need to wrap each section in
heading and then content.
For About the role: we can combine About Portside and Job Summary into prose paragraphs. Could be two
elements.
Let's craft:
About the role
Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology.
Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure.
Then Responsibilities:
Responsibilities
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications:
Qualifications
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to decide which sections to include. The posting includes: - About Portside (company description) - Job Summary (description of role) - Key Responsibilities (list) - Qualifications (list) - What We Offer (benefits list) We should map to headings: "About the role" maybe for Job Summary? Or "About Portside" could be "About the role"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can map: - About the role: combine About Portside and Job Summary? Or separate? Probably "About the role" for Job Summary, and maybe "About the company" not listed; but we can include "About the role" heading with the Job Summary prose. The About Portside description could be placed under same heading or maybe as a separate "About the company" but not in allowed list. Since we must only use those headings, we could embed company description within About the role or maybe under a generic
without heading? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we can use those headings but not required to use all. We can also have other headings? It says use for section headings (e.g. About the role, Responsibilities...). Likely they expect us to use those specific headings where appropriate. So we can have:
About the role
containing Job Summary prose (maybe also include About Portside? Could add a short paragraph about company within same section.)
Responsibilities
with - list of responsibilities.
Qualifications
with - list of qualifications.
Benefits
with - list of benefits from "What We Offer".
We should not include Pay or Schedule sections because not specified.
We must preserve all substantive information. Let's extract details.
About Portside paragraph:
"About Portside Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology."
Job Summary paragraph:
"Job Summary Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure."
Key Responsibilities list (bulleted). Let's extract each bullet:
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications list:
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
- Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
- Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
- Bachelor's degree or equivalent work experience.
- Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.
What We Offer list:
- Competitive base salary
- Fully remote work
- Generous time off policy
- Health, dental, and vision insurance
- Opportunities for professional development and career advancement.
- Dynamic, collaborative, and fast-growing work environment.
We need to output HTML fragment with sections.
We should not include any boilerplate like EEO etc. There's none.
We need to ensure we don't repeat job title as heading. We are not.
We need to wrap each section in
heading and then content.
For About the role: we can combine About Portside and Job Summary into prose paragraphs. Could be two
elements.
Let's craft:
About the role
Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology.
Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure.
Then Responsibilities:
Responsibilities
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications:
Qualifications
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and
About the role
containing Job Summary prose (maybe also include About Portside? Could add a short paragraph about company within same section.)Responsibilities
with- list of responsibilities.
Qualifications
with- list of qualifications.
Benefits
with- list of benefits from "What We Offer".
We should not include Pay or Schedule sections because not specified.
We must preserve all substantive information. Let's extract details.
About Portside paragraph:
"About Portside Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology."
Job Summary paragraph:
"Job Summary Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure."
Key Responsibilities list (bulleted). Let's extract each bullet:
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications list:
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
- Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
- Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
- Bachelor's degree or equivalent work experience.
- Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.
What We Offer list:
- Competitive base salary
- Fully remote work
- Generous time off policy
- Health, dental, and vision insurance
- Opportunities for professional development and career advancement.
- Dynamic, collaborative, and fast-growing work environment.
We need to output HTML fragment with sections.
We should not include any boilerplate like EEO etc. There's none.
We need to ensure we don't repeat job title as heading. We are not.
We need to wrap each section in
heading and then content. For About the role: we can combine About Portside and Job Summary into prose paragraphs. Could be two
elements. Let's craft:
About the role
Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology.
Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure.
Then Responsibilities:Responsibilities
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and
- list of benefits from "What We Offer".
We should not include Pay or Schedule sections because not specified.
We must preserve all substantive information. Let's extract details.
About Portside paragraph:
"About Portside Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology."
Job Summary paragraph:
"Job Summary Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure."
Key Responsibilities list (bulleted). Let's extract each bullet:
- Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
- Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
- Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
- Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee the creation of sales enablement content, case studies, and campaign assets.
- Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story.
Qualifications list:
- 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities.
- Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
- Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board.
- Bachelor's degree or equivalent work experience.
- Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator.
What We Offer list:
- Competitive base salary
- Fully remote work
- Generous time off policy
- Health, dental, and vision insurance
- Opportunities for professional development and career advancement.
- Dynamic, collaborative, and fast-growing work environment.
We need to output HTML fragment with sections.
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We need to ensure we don't repeat job title as heading. We are not.
We need to wrap each section in
- list of qualifications.