Head of Marketing
or drop it." So we could include a short p at top with that info. But we need to decide if we create a Schedule section. Since schedule is just "Full-time contractor, remote". That's not detailed schedule like hours. Might be better to put in a short p rather than a Schedule section. The instruction: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". So we could create a Schedule section only if there is specific content like "Monday-Friday, 9-5". Not present. So omit Schedule. - Benefits: none. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills. We need to use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can format them.
We must not include boilerplate like "How To Apply Complete the Workable Form..." etc. That's application instructions, remove.
Also remove duplicated lines.
Let's extract substantive content:
From posting:
- "Town Web HeyGov Remote Full-time contractor" (metadata)
- "The Quick Version Have you ever seen a company create their own National Holiday as part of its marketing efforts? We did! Speaking of silly stuff, we even wrote and produced our own comedic commercial about the real pains that our customers have, and it helped make one of our tools the fastest growing AI tool in the industry! Ultimately we want our marketing to be funny, human, and memorable, because honestly a lot of the stuff out there in the government industry (which is where we compete) is boring. Now we're looking for someone exceptionally creative to lead our marketing department — a person with the freedom to take big creative swings and the resources to execute their own. Our brands — Town Web, HeyGov, and ClerkMinutes — form a suite of tools built specifically for municipal clerks, and each one is crafted to be exceptional at its job. If you're a highly effective, exceptional marketing professional, we'd love for you to apply. Below are more details about who we are and what we're trying to achieve. Here's a video to tell you more about this role!" (This is about the role/company)
- "The details Who We Are We're a small, bootstrapped company approaching $3M in ARR, competing against large, private-equity-owned firms with far deeper pockets. That's why our marketing has to be exceptional on two fronts at once: creative work that is unique and memorable, and follow-through to match it — multi-channel campaigns, disciplined measurement, and sophisticated execution that turns attention into pipeline. Our customers are municipal clerks at cities, counties, and municipalities of all sizes. They are busy, under-resourced, deeply practical, and they talk to each other (which as you can guess is why we are emphasising the need to have exceptional marketing!) We build focused products for the clerk specifically, designed to work together as a suite. ClerkMinutes became one of the most widely adopted tools in its category largely on the strength of marketing that looked like nothing else in this space, and your job is to push that further across the whole portfolio. We run on EOS, and the marketing department's cadence — L10s, quarterly Rocks, scorecards — will be yours to run."
- "What You'll Own Strategy and positioning across the portfolio, and the department's EOS operating cadenceDemand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured. Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will tooLifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind itThe quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launchesGo-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases"
Note there are some missing punctuation; we need to preserve as is but can format.
- "Who does well here Isn't it clear we're looking for somebody extremely creative and ambitious!? 😛Are you "THE ONE?" We're looking for a creative strategist and an enthusiastic builder who can lead the team from the front line. Think of a special-forces team leader: they plan the mission, and when it's time to move, they're also the first one through the door. That's the posture this role needs — you set the strategy, and then you're in the weeds executing it right alongside the team. And there is a team. You'll work directly with our copywriters, internal product managers, the sales team, and the people who handle data connection and attribution through Salesforce and our other marketing tools. You'll have a team around you, but want to be clear: we're not looking for a "manager of managers". AI tools like Claude or Codex are part of your daily workflow, and you rely on them to get competent quickly in unfamiliar territory, whether that's GEO, GA4, or something we haven't thought of yet. You also know how to work with a highly creative founder: turning a lot of ideas into focused priorities, pushing back when something won't work, and making sure the good ones actually ship. This role suits someone who's comfortable working without a finished playbook, and who would rather be in the work than above it."
- "What We Need To See Exceptional EnthusiasmExtremely Creative EnergyYou've led a marketing function and been accountable for its resultsYou've made a traditional or crowded category stand out with ideas of your ownAI is central to how you work, and you're comfortable enough with code to build or fix small things yourselfReal paid acquisition experience across Meta, Google, LinkedIn, and Bing, and you can run SEO and GEO by directing AI tools wellHands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels, and you're happy traveling to meet clerks and work conferences alongside SalesB2B SaaS background, and you've managed employees, contractors, and agencies Nice to have: GovTech or public-sector experience, marketing more than one product at a time, and building measurement where little existed. EOS familiarity helps too!"
We need to split into sections.
Let's decide:
About the role: combine Quick Version + Who We Are + maybe the video line? But video line is not substantive? It's a link to video; we could keep as prose.
Responsibilities: What You'll Own bullet list.
Requirements: What We Need To See bullet list (the required qualifications). Could be Requirements.
Qualifications: Who does well here (traits). Could be Qualifications.
Skills: maybe extract specific skills from Requirements: AI tools, paid acquisition, SEO, GEO, direct mail, paid ads, conferences, PR, etc. But we might duplicate. Better to keep Requirements as list of requirements; Skills maybe not needed if we already have Requirements. However instruction: Use sections only when posting has real specific content. We have content for Requirements and Qualifications. Skills could be derived but might be redundant. Could still include Skills if we have explicit list of skills. The posting includes "AI is central to how you work, and you're comfortable enough with code to build or fix small things yourself", "Real paid acquisition experience across Meta, Google, LinkedIn, and Bing, and you can run SEO and GEO by directing AI tools well", "Hands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels". Those are skills. Could be placed under Skills.
But we already have Requirements list that includes those. Might be okay to have both Requirements and Skills but risk duplication. The instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Requirements and Skills into one Requirements section. Qualifications separate.
Thus sections: About the role, Responsibilities, Requirements (including qualifications and skills), maybe Qualifications? But we have "Who does well here" which is more about traits; could be Qualifications.
Let's make:
- About the role (prose)
- Responsibilities (ul)
- Requirements (ul) (including required experience, technical skills)
- Qualifications (ul) (traits, desirable nice-to-have)
We must not include Benefits, Pay, Schedule.
Now we need to format.
We need to preserve all substantive information; do not invent or summarize away detail. So we need to include each bullet point exactly as in posting, but we can rephrase slightly? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should not omit any detail. We can rephrase for clarity but must keep meaning. Safer to keep the original phrasing but maybe adjust punctuation.
Let's extract bullet points from "What You'll Own":
Original: "Strategy and positioning across the portfolio, and the department's EOS operating cadenceDemand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured. Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will tooLifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind itThe quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launchesGo-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases"
It seems missing punctuation; we can split into items:
- Strategy and positioning across the portfolio, and the department's EOS operating cadence
- Demand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured.
- Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will too.
- Lifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind it
- The quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launches
- Go-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and then formal product releases
We need to preserve all info; we can
for prose. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can format them. We must not include boilerplate like "How To Apply Complete the Workable Form..." etc. That's application instructions, remove. Also remove duplicated lines. Let's extract substantive content: From posting: - "Town Web HeyGov Remote Full-time contractor" (metadata) - "The Quick Version Have you ever seen a company create their own National Holiday as part of its marketing efforts? We did! Speaking of silly stuff, we even wrote and produced our own comedic commercial about the real pains that our customers have, and it helped make one of our tools the fastest growing AI tool in the industry! Ultimately we want our marketing to be funny, human, and memorable, because honestly a lot of the stuff out there in the government industry (which is where we compete) is boring. Now we're looking for someone exceptionally creative to lead our marketing department — a person with the freedom to take big creative swings and the resources to execute their own. Our brands — Town Web, HeyGov, and ClerkMinutes — form a suite of tools built specifically for municipal clerks, and each one is crafted to be exceptional at its job. If you're a highly effective, exceptional marketing professional, we'd love for you to apply. Below are more details about who we are and what we're trying to achieve. Here's a video to tell you more about this role!" (This is about the role/company) - "The details Who We Are We're a small, bootstrapped company approaching $3M in ARR, competing against large, private-equity-owned firms with far deeper pockets. That's why our marketing has to be exceptional on two fronts at once: creative work that is unique and memorable, and follow-through to match it — multi-channel campaigns, disciplined measurement, and sophisticated execution that turns attention into pipeline. Our customers are municipal clerks at cities, counties, and municipalities of all sizes. They are busy, under-resourced, deeply practical, and they talk to each other (which as you can guess is why we are emphasising the need to have exceptional marketing!) We build focused products for the clerk specifically, designed to work together as a suite. ClerkMinutes became one of the most widely adopted tools in its category largely on the strength of marketing that looked like nothing else in this space, and your job is to push that further across the whole portfolio. We run on EOS, and the marketing department's cadence — L10s, quarterly Rocks, scorecards — will be yours to run." - "What You'll Own Strategy and positioning across the portfolio, and the department's EOS operating cadenceDemand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured. Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will tooLifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind itThe quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launchesGo-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases" Note there are some missing punctuation; we need to preserve as is but can format. - "Who does well here Isn't it clear we're looking for somebody extremely creative and ambitious!? 😛Are you "THE ONE?" We're looking for a creative strategist and an enthusiastic builder who can lead the team from the front line. Think of a special-forces team leader: they plan the mission, and when it's time to move, they're also the first one through the door. That's the posture this role needs — you set the strategy, and then you're in the weeds executing it right alongside the team. And there is a team. You'll work directly with our copywriters, internal product managers, the sales team, and the people who handle data connection and attribution through Salesforce and our other marketing tools. You'll have a team around you, but want to be clear: we're not looking for a "manager of managers". AI tools like Claude or Codex are part of your daily workflow, and you rely on them to get competent quickly in unfamiliar territory, whether that's GEO, GA4, or something we haven't thought of yet. You also know how to work with a highly creative founder: turning a lot of ideas into focused priorities, pushing back when something won't work, and making sure the good ones actually ship. This role suits someone who's comfortable working without a finished playbook, and who would rather be in the work than above it." - "What We Need To See Exceptional EnthusiasmExtremely Creative EnergyYou've led a marketing function and been accountable for its resultsYou've made a traditional or crowded category stand out with ideas of your ownAI is central to how you work, and you're comfortable enough with code to build or fix small things yourselfReal paid acquisition experience across Meta, Google, LinkedIn, and Bing, and you can run SEO and GEO by directing AI tools wellHands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels, and you're happy traveling to meet clerks and work conferences alongside SalesB2B SaaS background, and you've managed employees, contractors, and agencies Nice to have: GovTech or public-sector experience, marketing more than one product at a time, and building measurement where little existed. EOS familiarity helps too!" We need to split into sections. Let's decide: About the role: combine Quick Version + Who We Are + maybe the video line? But video line is not substantive? It's a link to video; we could keep as prose. Responsibilities: What You'll Own bullet list. Requirements: What We Need To See bullet list (the required qualifications). Could be Requirements. Qualifications: Who does well here (traits). Could be Qualifications. Skills: maybe extract specific skills from Requirements: AI tools, paid acquisition, SEO, GEO, direct mail, paid ads, conferences, PR, etc. But we might duplicate. Better to keep Requirements as list of requirements; Skills maybe not needed if we already have Requirements. However instruction: Use sections only when posting has real specific content. We have content for Requirements and Qualifications. Skills could be derived but might be redundant. Could still include Skills if we have explicit list of skills. The posting includes "AI is central to how you work, and you're comfortable enough with code to build or fix small things yourself", "Real paid acquisition experience across Meta, Google, LinkedIn, and Bing, and you can run SEO and GEO by directing AI tools well", "Hands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels". Those are skills. Could be placed under Skills. But we already have Requirements list that includes those. Might be okay to have both Requirements and Skills but risk duplication. The instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Requirements and Skills into one Requirements section. Qualifications separate. Thus sections: About the role, Responsibilities, Requirements (including qualifications and skills), maybe Qualifications? But we have "Who does well here" which is more about traits; could be Qualifications. Let's make: - About the role (prose) - Responsibilities (ul) - Requirements (ul) (including required experience, technical skills) - Qualifications (ul) (traits, desirable nice-to-have) We must not include Benefits, Pay, Schedule. Now we need to format. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include each bullet point exactly as in posting, but we can rephrase slightly? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should not omit any detail. We can rephrase for clarity but must keep meaning. Safer to keep the original phrasing but maybe adjust punctuation. Let's extract bullet points from "What You'll Own": Original: "Strategy and positioning across the portfolio, and the department's EOS operating cadenceDemand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured. Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will tooLifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind itThe quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launchesGo-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases" It seems missing punctuation; we can split into items: - Strategy and positioning across the portfolio, and the department's EOS operating cadence - Demand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured. - Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will too. - Lifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind it - The quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launches - Go-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and then formal product releases We need to preserve all info; we can