Head of Marketing

We need to output HTML fragment with sections: About the role? Actually we have sections: About Portside (but we should not repeat job title). The instructions: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to include sections only when posting has real specific content. The posting includes: About Portside (company description), Job Summary, Key Responsibilities, Qualifications, What We Offer (benefits). Also maybe "About the role" could be Job Summary. We'll map: - About the role: could be Job Summary (the paragraph after "Job Summary"). - Responsibilities: Key Responsibilities. - Requirements: maybe Qualifications? Actually Qualifications is a heading. We'll treat Qualifications as Requirements? The list includes Qualifications heading. We'll output

Qualifications

with list. - Benefits: What We Offer. - Pay: not specified (only "Competitive base salary" but no number). The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. It says "Competitive base salary" but no specific figure. Is that enough? It says "Competitive base salary" is a statement of pay but not a specific number. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. "Competitive base salary" is vague but still states that there is a competitive base salary. Is that considered filler? It's not a specific number but it's a statement. The instruction says avoid filler like "commensurate with experience". "Competitive base salary" is similar vague. I'd err on side of not creating Pay section because it's not specific. Similarly Schedule: not mentioned. Benefits: we have list: Fully remote work, Generous time off policy, Health, dental, and vision insurance, Opportunities for professional development and career advancement, Dynamic, collaborative, and fast-growing work environment. Also Competitive base salary (maybe include in benefits). We'll create Benefits section with those items. Also we need About the role section: maybe combine About Portside and Job Summary? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role (job summary). We'll not repeat About Portside as separate heading unless we think it's needed. The posting includes "About Portside" describing company. Could be part of About the role? Might be better to have About the company? But not in list. We could include About the role as job summary and maybe include About Portside as a paragraph under that? The instruction: preserve ALL substantive information; do not invent or summarize away detail. So we need to include the About Portside description somewhere. Could be a paragraph before the About the role heading? But we need to use headings for sections. We could have a section "About Portside" but not in the list of allowed headings? The list is examples, not exclusive? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings where applicable. But we could also use other headings if needed? Probably better to stick to those. We could treat "About Portside" as part of "About the role" section (company overview). So we will include both the company description and job summary under About the role. Thus sections:

About the role

Portside is a leading provider of cloud-based software solutions for the global aviation industry... (the About Portside paragraph) ... Job Summary Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up.... (the job summary paragraph).

Then Responsibilities:

Responsibilities

list each responsibility. Then Qualifications:

Qualifications

list each qualification. Then Benefits:

Benefits

list each benefit. We must not include Pay or Schedule. We must not include repeated lines, boilerplate. Let's extract content. About Portside paragraph: "About Portside Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology." Job Summary paragraph: "Job Summary Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure." We need to avoid repeating "Job Summary" heading inside paragraph? We'll just include the text. Responsibilities list (key responsibilities): - Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team. - Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution. - Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget. - Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking. - Build and execute multi-channel demand generation programs to drive qualified pipeline. - Own Portside's brand positioning, voice, and visual identity across all channels. - Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused. - Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships. - Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team. - Partner with Sales leadership to align marketing programs with revenue goals and target account strategies. - Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics. - Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company. - Oversee the creation of sales enablement content, case studies, and campaign assets. - Bring AI into how marketing operates — evaluate and adopt AI-powered tools across content, campaign, and marketing ops workflows to improve team efficiency, and help shape how Portside talks about AI as part of its product story. Qualifications list: - 8–10+ years of progressive marketing experience in B2B SaaS, including experience owning marketing broadly — brand, demand generation, and sales development — rather than a single specialty. - Prior experience building or substantially scaling a marketing function at a small or early-stage company, with limited team and resources, and full autonomy over direction and priorities. - Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics. - Comfortable moving fluidly between strategic planning and hands-on execution — writing copy, building a campaign, briefing a designer, running a webinar. - Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, Pardot). - Excellent written and verbal communication skills, with the ability to represent marketing to the executive team and board. - Bachelor's degree or equivalent work experience. - Prior experience in aviation, aerospace, or a related industry (business aviation, airlines, or aircraft leasing & finance) is a plus, though not required for the right generalist operator. Benefits list (What We Offer): - Competitive base salary - Fully remote work - Generous time off policy - Health, dental, and vision insurance - Opportunities for professional development and career advancement. - Dynamic, collaborative, and fast-growing work environment. Note: "Competitive base salary" maybe we include as benefit. We must not include any extra fluff. Now produce HTML fragment:

About the role

Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently. Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology. Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place. Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists. You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure.

Responsibilities

• Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
• Assess the current state of marketing and build a function from a three-person base, closing gaps in strategy, structure, and execution.
• Hire and build out the marketing team — additional demand generation, content/brand, and marketing operations roles — prioritized against pipeline impact and budget.
• Introduce the systems, reporting, and rigor of a mature marketing organization, including clear goal-setting, attribution, and performance tracking.
• Build and execute multi-channel demand generation programs to drive qualified pipeline.
• Own Portside's brand positioning, voice, and visual identity across all channels.
• Manage the corporate website, ensuring messaging is current, compelling, and conversion-focused.
• Lead PR, analyst relations, and industry event strategy, including conference presence and sponsorships.
• Own marketing-sourced and marketing-influenced pipeline targets and report on performance to the executive team.
• Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
• Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
• Partner with product marketing to ensure product positioning and messaging are