Head of Marketing

About the role

Veranex is the leading service provider for MedTech companies. Our global team of experts help clients anticipate challenges and find solutions throughout the development and commercial lifecycle. Together, we accelerate new technologies to market and improve patient outcomes. Reporting to the Chief Commercial Officer of Veranex, the Head of Marketing develops marketing strategy in line with the Company’s vision and objectives, and builds the team, tools, and processes to affect the outcomes of brand awareness and aggressive, profitable growth. The Head of Marketing will position Veranex as the preferred provider of professional services to the medical technology industry, enabling their go-to-market success. To achieve that end, the Head of Marketing will recruit, assess, and develop a global team of professionals who drive and measure quantifiable results in strategy, differentiated brand awareness, product messaging, content development (across multiple media), trade show presence, and lead generation that leads to profitable growth across all Veranex offerings.

Responsibilities

• Develop a comprehensive strategy and accompanying tactics to establish and position Veranex as an industry leader and drive demand and aggressive, profitable growth for Veranex offerings
• Establish a keen understanding of the competitive landscape and industry dynamics of Veranex’s clients and competitors; identify and evaluate opportunities for strategic leverage and growth.
• Develop relationships with key constituencies within the global medical device industry – med tech firms, KOLs, conference organizers, investors, etc.
• Create and execute within a well-defined Operating Plan and budget, adjusting as needed in a dynamic evolving marketplace
• Identify, evaluate, and continually improve processes, tools, and systems to achieve outcomes more efficiently
• Attract, hire, optimize, and develop a global team of world-class marketing professionals
• Develop, maintain, and regularly evaluate the value of relationships with agencies, vendors and service partners; optimize “make vs. buy” decisions to improve effectiveness.
• Actively participate in the strategic and annual planning processes, taking a proactive role in