Head of Marketing

Remote · Full-Time · Reports to COO

About the role

Rotate Digital is a performance marketing agency built for home service businesses—moving companies, HVAC operators, and the trades. We drive measurable growth: more inbound leads, intentional CAC scaling, market saturation, and closed deals traceable to campaigns. As our first true marketing leader, you’ll own the strategy, budget, execution, and results that turn our brand, content, and paid media into a consistent, scalable flow of qualified inbound.

Responsibilities

• Scale paid media performance from current spend to $40K/month with ROI gates at every step; no budget moves without data-backed decisions.
• Build and optimize the content engine, turning webinars, podcasts, and Loom videos into a relentless drumbeat of content across all channels.
• Own the MQL pipeline, managing the full journey from first touch to sales-qualified with HubSpot attribution.
• Develop and maintain a weekly marketing scorecard for leadership, reporting on pipeline, ad spend, MQLs, and content output.
• Expand Rotate Digital’s brand reach to become the most recognized name in marketing for home service businesses across North America.
• Drive industry partnerships and HVAC market expansion through strategic relationships and webinars.

Requirements

• You think in funnels, not just campaigns, with proven results to back it up.
• Attribution is how you decide where to double down or cut—it’s not just a buzzword.
• You’ve scaled content output without sacrificing quality and have systems/playbooks to show for it.
• Comfortable in HubSpot and Google Ads, as well as presenting strategy to a COO.
• Thrive in a lean, high-velocity team and prefer building something great over maintaining the status quo.

Pay

Base Salary: $95,000 – $120,000

OTE (On-Target Earnings): $110,000 – $155,000

Team Performance Bonus:

• 2026: $5,000 – $9,000
• 2027: $15,000 – $25,000 (for high performers building scalable systems)

Paid Media Performance Bonus: Tied directly to revenue outcomes from inbound paid deals. Attribution must be UTM-tracked and HubSpot-confirmed.

• 1–3 inbound closes attributed to paid: $1,000
• 4–6 inbound closes attributed to paid: $2,000
• 7–10 inbound closes attributed to paid: $3,000
• 10+ inbound closes attributed to paid: $5,000