Head of Marketing

Remote · Full-Time · Reports to COO

About the role

Rotate Digital is a performance marketing agency built for home service businesses—moving companies, HVAC operators, and trades. We focus on measurable growth: more inbound leads, intentional CAC scaling, market saturation, and closed deals traceable to campaigns. As our first true marketing leader, you’ll own the strategy, budget, execution, and results that turn our brand, content, and paid media into a scalable flow of qualified inbound leads.

Responsibilities

• Scale paid media performance, managing up to $40K/month in ad spend with strict ROI gates
• Build and optimize a content engine using webinars, podcasts, and videos to maintain a relentless multi-channel presence
• Own the MQL pipeline, from first touch to sales-qualified, with HubSpot attribution tracking every step
• Develop and maintain a weekly marketing scorecard for leadership, reporting on pipeline, ad spend, MQLs, and content output
• Expand Rotate Digital’s brand reach to become the most recognized name in home service marketing across North America
• Drive industry partnerships and HVAC market expansion through strategic relationships and webinars

Requirements

• Think in funnels, not just campaigns, with a track record of proven results
• Use attribution as a decision-making tool—knowing when to double down or cut initiatives
• Experience scaling content output without sacrificing quality, backed by systems and playbooks
• Comfortable working in HubSpot and Google Ads, as well as presenting strategies to leadership
• Thrive in a lean, high-velocity team and prefer building over maintaining

Pay

Base Salary: $95,000 – $120,000

OTE (On-Target Earnings): $110,000 – $155,000

Team Performance Bonus:

• 2026: $5,000 – $9,000
• 2027: $15,000 – $25,000 (for high performers building scalable systems)

Paid Media Performance Bonus: Tied directly to inbound closed deals attributed to paid media (UTM-tracked and HubSpot-confirmed). No ceiling on earnings.

• 1–3 inbound closes: $1,000
• 4–6 inbound closes: $2,000
• 7–10 inbound closes: $3,000
• 10+ inbound closes: $5,000