Head of Marketing

Remote · Full-Time · Reports to COO

About the role

Rotate Digital isn't your average agency. We're a performance marketing shop purpose-built for home service businesses — moving companies, HVAC operators, and the trades. We don't do vanity metrics or brand awareness fluff. We drive measurable growth: more inbound leads, intentionality behind scaling up/down CAC, market saturation that dominates competitors, and closed deals you can trace back to a campaign. We're growing fast, and we need a Head of Marketing who's ready to own it — not just manage it.

The marketing function at Rotate Digital has one job, expressed in three ways:

• Expand the reach of the Rotate Digital brand — more eyeballs, more recognition, more presence in the industries we serve
• Weaponize our value — make it impossible for a moving company or HVAC operator to scroll past us without feeling like we're exactly what they've been missing
• Increase the number of business owners actively considering Rotate Digital — measured by real engagement in our ecosystem, not vanity metrics

Everything else — the content engine, paid media, webinars, partnerships, case studies — exists to serve these three outcomes.

Responsibilities

• Paid media performance — scaling ad spend from to $40K/month with ROI gates at every step; no budget moves without the data to back it.
• Content engine — turning webinars, podcasts, and loom videos into a relentless drumbeat of content across every channel
• MQL pipeline — owning the full journey from first touch to sales-qualified, with HubSpot attribution to prove every step
• Marketing scorecard — weekly reporting to leadership on pipeline, ad spend, MQLs, and content output. No surprises, no excuses
• Brand reach — making Rotate Digital the most recognized name in marketing for home service businesses across North America
• Industry partnerships & HVAC expansion — building the relationships and running the webinars that crack open new markets

Qualifications

• You think in funnels, not just campaigns — and you have the results to prove it
• Attribution isn't a buzzword to you; it's how you decide where to double down and what to kill
• You've scaled content output without sacrificing quality, and you have the systems and playbooks to show for it
• You're just as comfortable in HubSpot and Google Ads as you are presenting a strategy to a COO
• You thrive in a lean, high-velocity team — and you'd rather build something great than maintain something average

Pay

Base Salary: $95,000 – $120,000

OTE (On-Target Earnings): $110,000 – $155,000

Team Performance Bonus:

• 2026: $5,000 – $9,000
• 2027: $15,000 – $25,000 (for whoever builds this right)

Paid Media Performance Bonus:

Your performance is tied directly to revenue outcomes — not effort, not activity. The bonus structure rewards inbound closed deals attributed to paid media. Attribution must be UTM-tracked and HubSpot-confirmed. Clean data, real closes, real money.

• 1-3 inbound closes attributed to paid: $1,000
• 4–6 inbound closes attributed to paid: $2,000
• 7-10 inbound closes attributed to paid: $3,000
• 10+ inbound closes attributed to paid: $5,000