Head of Marketing

About the role

The role involves leading the marketing, eComm, and creative teams across three brands: ROAD iD, DOG iD, and Rack Rabbit. You will be responsible for brand-level growth strategy, budget ownership, agency/vendor accountability, and special project leadership.

Requirements

• A DTC eCommerce expert with a strong performance marketing background, fluent in tools like Meta Ads Manager, Google Ads, Klaviyo, and Shopify.
• Strategic and process-driven, with fluency in AI and a passion for leveraging it to solve problems.
• A voracious learner with a deep understanding of DTC trends and a track record of developing high-performing teams.

What you won't be

• A permission seeker who needs buy-in before acting.
• A thinker who doesn't ship, focusing on strategy without execution.
• A specialist who limits themselves to specific parts of the machine.
• A big-company operator who relies on extensive support structures.
• A scissor runner who moves too quickly without considering consequences.
• A slow roller who takes too long to make decisions.

Benefits

• Unique opportunity to make a real difference in saving lives.
• Competitive health care plan, life insurance, and disability plans.
• PTO, short term and long term disability insurance, and a 401K program.
• Professional development opportunities, including tuition discounts and discounted team member purchases.
• A fun and flexible work culture with wellness benefits and team discounts.