Head of Marketing
Prudentia Sciences · New York, NY · 1 wk ago
HybridMarketing$192k–$257k/yrFull-time
About Prudentia Sciences Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management, due diligence, and value/risk simulation. Our platform accelerates investment in breakthrough therapies by: Empowering biopharma to accelerate drug pipelines, maximize ROI, and achieve clinical and commercial success for greater patient impactEnabling strategic positioning of asset value during portfolio planning and dealmakingEquipping investors with data-driven insights to optimize capital allocation in drug asset transactions Backed by GV (Google Ventures), Iaso Ventures, and Virtue, we're on a mission to unlock the full potential of pharmaceutical R&D by empowering decision-makers with real-time, data-driven insights. The Opportunity We're looking for a Head of Marketing to build and lead marketing as a full function at Prudentia Sciences, spanning brand, content, demand generation, communications, and events, as we scale within the pharmaceutical and life sciences sectors. This is a hands-on leadership role: you'll set the marketing strategy and vision, and also roll up your sleeves to execute where it counts. Product marketing sits at the core of this role. Our buyers are sophisticated pharma and life sciences investors evaluating a complex, technical product, so the right person will have a strong product marketing foundation (translating product capability into business value, owning positioning and messaging, and driving go-to-market for new launches) and will extend that foundation across the rest of the marketing function. What You'll Do Marketing Leadership & Strategy Own the marketing strategy and roadmap for the company, aligned to revenue and business goalsBuild, manage, and grow a high-performing marketing team as the function scalesOwn the marketing budget and report on performance and ROI to executive leadershipPartner closely with Sales, Product, and executive leadership (including your manager and the CEO) as a strategic voice on positioning, market perception, and growth Product Marketing Develop and execute go-to-market strategies for product awareness and adoptionOwn positioning and messaging, and ensure it's understood and used consistently across the companyLead product launches and integrated cross-functional campaignsTranslate complex product capabilities into clear business value for pharma and life sciences audiencesBuild sales enablement materials, train sales teams on messaging, and partner on deal support Brand & Content Own brand strategy, voice, and visual identity, and ensure consistency across every touchpointBuild out a content marketing engine (website, thought leadership, case studies, and long-form content) that establishes Prudentia as a category authorityDevelop customer proof points, case studies, and testimonials Demand Generation & Campaigns Build and run multi-channel demand generation programs (email, digital, ABM, paid, organic) to drive qualified pipelineOwn the marketing funnel and work cross-functionally with Sales on lead quality, conversion, and attributionEvaluate and manage the marketing technology stack (marketing automation, ABM platforms, CRM integration) Communications & PR Own external communications strategy, including press, analyst relations, and executive visibilityManage relationships with PR/comms agencies or partners as neededSupport investor-facing and company-wide communications in partnership with executive leadership Events & Field Marketing Own strategy and execution for major industry conferences and eventsBuild a field marketing strategy that supports sales in target accounts and regionsManage event budgets, logistics, and post-event pipeline follow-through Who You Are Essential Qualifications 10+ years of marketing experience, with a substantial foundation in product marketing (B2B SaaS, enterprise software, or healthcare tech)Prior experience marketing to pharmaceutical or life sciences audiencesA track record leading marketing as a function, not just executing campaigns, including owning strategy, budget, and cross-functional influence at the executive levelExperience building and/or managing a marketing teamProven success driving GTM strategy, product launches, brand-building, and demand generation in a single role or across a marketing organizationStrong ability to translate complex, technical product capabilities into business value for sophisticated buyersExperience with conference/event strategy and field marketing What Sets You Apart Background in pharma business development or licensingExperience marketing AI/ML or data/analytics platformsExperience managing PR or communications agenciesProficiency with ABM platforms, marketing automation (HubSpot, Marketo), and CRM toolsMBA or advanced degree in business, marketing, or life sciencesEarly-stage or startup marketing experience, including building a function from the ground up What We Offer Impact: Your work directly enables breakthrough therapies to reach patients fasterOwnership: Build and lead the platform as a foundational engineering leaderGrowth: Shape our product experience during a critical scaling phaseCompensation: Competitive salary, performance bonus, and equityTeam: Collaborative, mission-driven colleagues passionate about transforming biopharma Location We are strongly prioritizing candidates who can be flexibly hybrid twice per week (Tues/Thurs) from our Boston, NYC, or San Francisco office. If we find truly exceptional talent, we may consider fully remote in the United States. Compensation Range: $192K - $257K