Head of Marketing

About the Role

We are seeking a Vice President of Marketing to own Payarc's marketing function as a revenue-first, lead-generation engine. This role is directly accountable for marketing's contribution to the combined sales plan, reporting to the Chief Sales Officer. The VP will own the annual marketing plan, marketing strategy, and overall revenue outcomes, with a focus on Agent and ISV channel growth as top revenue priorities.

The VP of Marketing will oversee website ownership, social media marketing, brand and reputation management, trade show and event planning, and execution. This role includes full ownership of the marketing-side revenue motion: from lead generation through MQL, lead scoring, re-warming loops for not-yet-ready leads, and outbound infrastructure. CRM and revenue operations (HubSpot) will sit within marketing under this role as revenue infrastructure.

Responsibilities

• Revenue Ownership & Planning
  • Own the annual marketing plan and marketing's contribution to the combined sales plan, with gross profit as the headline currency.
  • Set and deliver marketing-focused KPIs and OKRs across all sales channels — lead generation, conversion, and gross profit contribution.
  • Own marketing-sourced production across all sales channels.
• Demand Generation & Lead Management
  • Own lead generation through MQL across a multi-channel, email-anchored program.
  • Own lead scoring frameworks and the re-warming loop that cycles not-ready and bounced-back leads back through scoring.
  • Manage the MQL-to-SQL handoff gate with Business Development and hold marketing accountable for MQL-to-SQL and activation conversion quality.
  • Stay engaged past the handoff — marketing journeys and education through activation and into ongoing gross profit.
• Revenue Systems & Marketing Operations
  • Own CRM and revenue operations infrastructure (HubSpot) as marketing-held revenue infrastructure: administration, automation, attribution, and reporting.
  • Own data governance and reporting standards across marketing systems.
• Team Leadership & Operating Model
  • Build, manage, and develop the marketing team; set priorities, due dates, and performance expectations.
  • Run an AI-supported model that scales marketing output.
  • Manage marketing team priorities and capacity across all incoming work.
  • Manage the marketing budget, vendor stack, and contractor capacity allocation.
• Brand, Reputation & Industry Presence
  • Maintain brand standards, reputation management, and website performance in service of revenue outcomes.
  • Represent Payarc at industry events and trade shows; own event ROI.
  • Develop partner relationships that produce case studies, testimonials, and co-marketing opportunities.

Performance Measures

• Operating north star: marketing-sourced gross profit across all sales channels.
• Financial anchors: MQL, SQL, signed partners and customers, processing volume, revenue.
• Quality gates: MQL-to-SQL conversion rate and activation conversion rate, lead scoring.
• Leading indicator: MQL-Activation conversation rate.

Skills & Qualifications

• Demonstrated ownership of a sourced revenue or pipeline number, not solely brand or program metrics.
• Deep payments industry fluency — agent/ISO channel dynamics, residual economics, ISV/SaaS partnership models.
• Hands-on HubSpot proficiency: workflows, lead scoring, attribution, and reporting; able to direct RevOps work credibly.
• Working command of AI tools in marketing production, including but not limited to brand management, lead generation, project management, CRM management, etc.
• Direct, accountable communication style; comfortable operating against hard due dates and a documented priorities system.
• Able to lead a small team through scale.
• 10+ years of progressive marketing experience, including 5+ years leading a marketing function or channel marketing organization.
• Payments, fintech, or merchant services industry experience required; agent/ISO or ISV channel marketing experience strongly preferred.
• Track record of building demand generation programs measured on sourced pipeline and revenue.
• Established presence in payments industry networks and trade associations preferred.
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Travel to trade shows, partner meetings, company events, and industry conferences as needed.