Head of Marketing

About the Role

As the Head of Marketing at Thunkable, you’ll lead and oversee all marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management, and driving brand awareness and sales growth. You’ll analyze market trends, coordinate marketing campaigns, and align marketing goals with overall business objectives.

Responsibilities

• Demand & Lead Generation: Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts. Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.
• Growth & Analytics: Define and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often. Generate high-quality leads and improve conversion to paid users.
• Leadership & Strategy: Own Thunkable’s marketing roadmap and budget. Prioritize impact. Report directly to the CEO. This is a leadership role with high visibility and high impact.
• Content & Communications: Own and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority. Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators. Build compelling narratives across channels to position Thunkable as a leader in no-code and AI-powered development.

Requirements

• Experience in Marketing: 10+ years of marketing experience, with 2+ years in a leadership or team lead role—preferably in SaaS or dev tools.
• Proven expertise: in content strategy, demand generation, and full-funnel growth.
• Experience in Data Analytics: A strong understanding of data-driven marketing and performance metrics (SEO, CAC, CVR, LTV, etc.).
• Exceptional Storytelling and Communication Skills: Ability to turn product features into movement-worthy messages.
• Experience with Marketing Automation Platforms: Experience in HubSpot, Google Ads, Meta, etc., and analytics tools.
• Excellent Communications Skills: Strong writing and verbal communication skills, with the ability to create short-form, conversion-driven copy.

Preferred Qualifications

• Familiarity with no-code or low-code development platforms.
• Prior start-up experience.
• Experience with tools like HubSpot, Webflow, and Brevo.

About Thunkable

Thunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500 companies.

Thunkable enables anyone to build and publish their iOS and Android apps for free. Today, non-engineers use Thunkable to prototype and share new ideas, develop proofs-of-concept for their own digital business, and design and ship their own ad-supported and premium apps. Thunkable was incubated at Google Research and MIT and is backed by Lightspeed, NEA, Owl Ventures, SV Angel, and Y-Combinator.

Life at Thunkable

• Compensation: Competitive pay, equity, and benefits based on location. Unlimited PTO regardless of location.
• Wellness and Training Budget: Investment in your well-being and professional growth.
• Work Where You Want: Hybrid role based in San Francisco with global operations. Team members work across several cities, countries, and time zones (prioritizing locations with a maximum two-hour time zone difference from San Francisco, New York, and Dublin).
• Shared Values: Creativity, Openness, Transparency, Persistence, and Entrepreneurialism.
• Challenge Yourself: Opportunities to acquire new abilities, interact with customers, enhance products, or learn design.

Pay

The salary range for this role in San Francisco is $150,000–$250,000 per year, based on qualifications and skills. For candidates in other locations, the salary may vary based on cost of living, currency, and local factors. We are open to discussing salary and may negotiate based on experience and qualifications.