Head of Marketing

Key Responsibilities

• Brand & Market Leadership
• Establish OpenFX as the most trusted and recognizable brand in institutional FX and cross-border payments.
• Develop and execute a global brand strategy across thought leadership, research, and media channels.
• Build a strong executive voice through articles, reports, awards, and partnerships that highlight OpenFX’s role in transforming institutional liquidity.
• Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
• Demand Generation & Growth Marketing
• Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
• Develop and manage multi-channel campaigns that span content, digital, and event marketing.
• Maintain effective ROAS and marketing budget that shows measurable results.
• Partner with Sales and Product teams to refine targeting, messaging, and nurture workflows to maximize conversion.
• Product & Content Marketing
• Lead marketing strategy for new products, currency pairs, and platform features.
• Develop positioning, messaging, and collateral that communicate OpenFX’s unique value to institutional clients.
• Lead the development of sales enablement materials that close institutional fintech deals.
• Deliver a cohesive enablement suite — from case studies to sales playbooks — that improves conversion and sales efficiency.
• Translate product innovation into compelling narratives for customers, partners, and media.
• Events & Industry Presence
• Establish OpenFX as a key player in global fintech, payments, and crypto events.
• Design and execute high-impact activations, including sponsorships, panels, and executive speaking engagements.
• Build an event performance framework for lead capture, attribution, and ROI analysis.
• Ensure marketing activities reinforce OpenFX’s credibility and generate qualified institutional interest.
• Team & Agency Leadership
• Operate in a player/coach role, leading a multidisciplinary marketing team spanning content, growth, and product marketing.
• Manage strategic agency relationships and ensure alignment with OpenFX’s brand and growth objectives.
• Foster a performance-driven, data-informed culture that values creativity, precision, and speed of execution.

What we are looking for

• Must-haves:
• 10+ years of experience leading marketing in fintech, payments, or enterprise B2B technology, and a strong understanding of stablecoins and crypto.
• Proven ability to scale brand and demand generation for institutional audiences.
• Exceptional communication, storytelling, and executive presence.
• Experience managing multi-channel campaigns and event strategies globally.
• Expertise in HubSpot, attribution modeling, SEO/SEM, and marketing automation & measurement.
• Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.

What helps you stand out

• Deep understanding of the institutional FX, payments, or liquidity landscape.
• Experience in high-growth or startup environments, scaling from early to growth stage.
• A track record of thought leadership in financial services or fintech.
• Comfort operating in fast-paced, ambiguous settings with a data-driven approach to decision-making.

What We Offer

• Competitive salary and benefits package.
• Equity in a rapidly growing company.
• Opportunity to work in a fast-paced startup at the forefront of fintech innovation.
• Opportunity to make a significant impact on global financial infrastructure
• Collaborative work culture with emphasis on personal and professional growth.

About Us

OpenFX is on a mission to move money as freely as data, unrestricted by time zones, banking hours, or legacy systems. We are building the infrastructure that will power the next generation of cross-border payment systems for institutions. The team's execution has been exceptional, and we're scaling at a remarkable pace. Our stellar early team comes with experience in companies like J.P . Morgan, Goldman Sachs, FalconX, Paypal, Affirm, Polygon, Kraken, Nium & others. We’re backed by Accel, Lightspeed, NfX, and other top-tier investors.