Head of Marketing

About the role

You'll own the growth engine behind how Firecrawl acquires and activates users — across content, SEO/GEO, product marketing, partnerships, social, and emerging agent-first distribution channels. This is not a narrow channel role. You'll run the operating system behind our signup growth: pacing, channel mix, performance diagnosis, prioritization, and team execution. You'll work closely with Eric, who owns growth strategy and the major bets, while you own turning that strategy into a machine that performs every single week.

Responsibilities

• Own weekly signup pacing and growth across core acquisition channels — you're accountable to the number, not just the strategy
• Build a defensible signup mix across SEO/GEO, partnerships, brand, and other durable channels that compound over time
• Run cross-channel planning, prioritization, and execution — including managing channel owners across content, PMM, partnerships, brand, and distribution
• Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast
• Partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control
• Keep Eric focused on strategy and major bets — not on stitching the whole machine together week to week

Requirements

• Experienced running marketing for a technical or developer-facing product
• You understand how developers discover tools, evaluate them, and decide to actually use them
• You've built growth systems for an audience that hates being marketed to
• Strong management instincts
• Fluent in modern distribution
• Good messaging taste
• Comfortable working directly with founders

Qualifications

• 5+ years in marketing or growth leadership at a technical or developer-facing product

Skills

• Strategic thinking
• Execution
• Channel management
• Performance analysis
• Team leadership

Benefits

• Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded)
• Parental leave — 12 weeks fully paid, for moms and dads
• Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
• Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
• Team offsites — A change of scenery, minus the trust falls
• Sabbatical — 3 paid months off after 4 years, do something fun and new
• Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids)
• Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
• Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
• Doctegrity telehealth — Talk to a doctor from your couch
• 401(k) plan — Retirement might be a ways off, but future-you will thank you
• Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
• Pet insurance — Because fur babies are family too
• SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
• E-Bike transportation — A loaner electric bike to get you around the city, on us

Pay

$180,000–$240,000/year (SF, U.S.-based), based on impact, not tenure

Schedule

Full-time