Head of Marketing

Primary Responsibilities

• Develop and execute Magna's overall marketing strategy aligned with company growth objectives.
• Modernize Magna’s current marketing motion by leveraging AI (GEO, automation, etc.).
• Lead annual marketing planning, budgeting, and performance measurement.
• Build, mentor, and develop a high-performing marketing team while identifying opportunities to expand capabilities.
• Establish marketing KPIs and regularly communicate performance and ROI to executive leadership.
• Serve as the company's marketing subject matter expert and strategic advisor.

Brand & Communications

• Strengthen Magna's brand positioning across all service lines and target markets.
• Ensure consistency of messaging, visual identity, and customer experience across all channels.
• Oversee corporate communications, thought leadership, public relations, and executive visibility initiatives.
• Develop compelling content that demonstrates Magna's expertise and differentiates the company in the marketplace.

Demand Generation & Digital Marketing

• Develop and execute integrated campaigns that generate qualified leads and support revenue growth.
• Optimize digital marketing channels including website, SEO, paid media, email marketing, webinars, social media, and marketing automation.
• Improve website performance, conversion rates, and customer engagement.
• Leverage analytics to continuously optimize campaign effectiveness and marketing investment.

Sales Enablement

• Partner closely with Business Development leadership to support pipeline generation and client acquisition.
• Develop sales collateral, presentations, case studies, proposal content, and customer success stories.
• Support industry conferences, trade shows, webinars, and client events.
• Measure and optimize the return on investment for conferences, trade shows, webinars, sponsorships, and client events.
• Create and implement account-based marketing initiatives for strategic target clients.

Desired Background

• Bachelor’s degree in marketing, business, communications, or related field (MBA preferred).
• 10+ years of progressive marketing experience, including leadership responsibility.
• Experience leading B2B marketing for professional services, legal services, technology, SaaS, healthcare, financial services, or another consultative industry.
• Proven success developing demand generation strategies that drive measurable business growth.
• Experience leading brand strategy, digital marketing, content marketing, and marketing communications.
• Strong understanding of marketing analytics, CRM platforms, and marketing automation tools.
• Experience managing marketing budgets and external agency relationships.
• Exceptional written, verbal, and presentation skills.
• Demonstrated ability to influence executive stakeholders and collaborate across functions.
• Hands-on leadership style with a willingness to roll up your sleeves while building scalable processes.

Preferred Qualifications

• Experience marketing to law firms, corporate legal departments, insurance carriers, or government agencies.
• Experience supporting field sales or business development organizations.
• Expertise around building a modern, AI enabled marketing stack.
• Familiarity with Salesforce, HubSpot, Google Analytics, SEM platforms, and marketing automation technologies.
• Experience leading organizational growth, rebranding, or digital transformation initiatives.