Head of Marketing

About the role

Shuttlebase is building self‑evolving websites that use generative AI, large‑scale data pipelines, and experimentation to sell more, convert better, and grow faster. As a well‑funded, early‑stage startup, we’re looking for a Head of Marketing to own the strategic layer end‑to‑end while leading and developing a growing team. You’ll work closely with the founding team and a Marketing Manager to shape positioning, drive demand, and turn marketing into a predictable pipeline engine.

Responsibilities

• Own Shuttlebase's marketing strategy end‑to‑end: positioning, messaging, brand, demand, and growth.
• Shape and evolve the brand voice to stand out in the AI and eCommerce landscape.
• Build and own a proactive GTM calendar and narrative, aligning sales, customer success, and product.
• Decide where and how we show up at conferences and industry events, turning presence into pipeline.
• Directly manage a Marketing Manager: set clear goals, priorities, and a strategic framework; build a roadmap and prioritization layer to scale.
• Mentor and develop the direct report.
• Build and run a content engine that turns ideas, customer wins, and insights into momentum.
• Own demand generation across paid ads, performance marketing, funnels, and experimentation.
• Operate at the intersection of strategy and tactical day‑to‑day execution.

Requirements

• 7+ years of marketing experience, including leadership in a high‑growth startup (SaaS, B2B, or eCommerce tools strongly preferred).
• Experienced leader in a growing marketing function capable of introducing strategic roadmaps, prioritization frameworks, and a proactive GTM calendar.
• Proven ability to manage and develop individual contributors, not just direct work but grow people.

Skills

• Deep understanding of content, branding, performance marketing, and demand generation.
• Strong intuition for positioning and messaging – ability to make complex products simple and compelling.
• Hands‑on experience with paid channels (Google, Meta, LinkedIn, etc.) and performance optimization.
• Comfortable owning real numbers: pipeline, CAC, conversion rates, not just awareness metrics.
• Builder mindset: strategic when needed, scrappy when it counts.
• Clear communicator who can align founders, GTM teams, and marketers around a single narrative.

Benefits

• Full health coverage (medical, dental, vision) for you + your family.
• Unlimited PTO.
• Tax‑free commuter and parking benefits.
• Free One Medical Membership.
• 401(k) plan.

Pay

Competitive compensation plus meaningful equity — real ownership in Shuttlebase’s success.

Schedule

Office‑first culture (4 days/week) based in Midtown Manhattan.