Head of Marketing

We need to output only HTML fragment, no markdown fences. Must follow rules: use

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to parse the posting and decide which sections to include. The posting includes: - About the role (the paragraph after "ABOUT THE ROLE") - What you'll own (list of responsibilities) - What we're looking for (required and preferred) - AI tool proficiency (list) - Education - Work environment (on-site, hours, flexibility, travel) - Why join us (benefits/perks) - Equal Opportunity Employer (boilerplate to remove) - Also location and experience required etc: "LocationOn-Site | Charlotte, NC (or Company HQ) Experience Required5+ Years in MarketingPeople ManagerNo (Manages Freelance Resources)Reports ToCEOClassificationFull-Time, Exempt". This is metadata; we should fold minor metadata into a short

  or drop it. Not a heading. We need to decide sections: Likely we will have: - About the role (section heading

  About the role

  ) with paragraph(s). - Responsibilities (maybe "WHAT YOU’LL OWN") as

  Responsibilities

  with list. - Requirements (maybe "WHAT WE’RE LOOKING FOR") with required and preferred; could be separate sections: Requirements (required) and Qualifications (preferred) or Skills. But we need to follow allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map: - About the role: the paragraph. - Responsibilities: the bullet list under "WHAT YOU’LL OWN". - Requirements: the "Required" bullet list under "WHAT WE’RE LOOKING FOR". - Qualifications: maybe the "Preferred" bullet list. - Skills: maybe the "AI TOOL PROFICIENCY" list? Or could be part of Requirements. But we need to avoid thin sections. Perhaps combine AI tool proficiency into Skills section. - Benefits: the "WHY JOIN US" list (benefits/perks). Also work environment maybe part of Benefits? But schedule: they gave standard hours Monday-Friday 8-5, occasional flexibility, some travel. That's schedule info. So we can have Schedule section with that. - Pay: not mentioned, so omit. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Schedule. We must ensure we only include sections with real content. Now we need to extract content precisely, preserving all substantive info, not inventing or summarizing away detail. Let's extract. About the role paragraph: "We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company. This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly. This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace. If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you." That's the paragraph. Now Responsibilities: Under "WHAT YOU’LL OWN" there are subheadings: Brand & Strategy, AI-Powered Content & Creative, Sales & Loyalty, Product Promotion, Freelance & Vendor Management, Operations & Reporting. Each with bullet-like sentences. We need to turn into
  • items. Should we keep subheadings? Probably not; just list each duty as li. But we could keep subheadings as part of li text. The instruction: Use
    • for any list of duties/requirements/benefits. So we can produce a list where each li contains the duty description. Could we keep the subheading bold? Not needed. We'll just list each bullet. Let's extract each duty: Brand & Strategy: - Define and manage the company’s brand voice, visual identity, and messaging across all channels. - Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners. - Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement. AI-Powered Content & Creative: - Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design. - Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed. - Write compelling copy for all channels: web, email, social, and product materials. - Leverage AI for video scripting, short-form video editing, and motion graphics when needed. Sales & Loyalty: - Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program. - Develop product brochures and other sales aids to enhance sales effectiveness. - Measure web traffic to identify opportunities to improve conversion rate. - Measure online and mobile platform activities to understand customer behavior. - Drive SEO/SEM strategy and execution to grow organically. Product Promotion: - Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products. - Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services. - Own campaigns targeting existing customers to elevate engagement and loyalty. - Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations. Freelance & Vendor Management: - Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed. - Ensure freelance work is on-brand, on-deadline, and within budget. - Build a reliable bench of creative talent that can flex with company needs. Operations & Reporting: - Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities. - Deliver regular performance reports to leadership with clear metrics and recommendations. - Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space. Now Requirements (Required) list under "WHAT WE’RE LOOKING FOR": - 5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns). - Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use. - Strong graphic design skills; comfortable producing professional assets independently. - Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment. - Excellent written and verbal communication skills with a strong editorial eye. - Experience managing freelancers or external creative vendors. - Data-driven mindset with the ability to interpret analytics and optimize accordingly. - Self-starter with high ownership mentality — you don’t wait to be told what to do. Preferred list: - Experience in fintech, financial services, digital banking, payments or similar. - Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.). - Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads). - Basic video editing or short-form video production experience. - Knowledge of SEO/SEM best practices. - Prior experience as a one-person or small-team marketing department. Now AI TOOL PROFICIENCY: list categories with example tools. This could be Skills section. We need to capture all that info. Education: "Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Business, or a related field Equivalent practical experience with a demonstrated portfolio of work will be considered Relevant AI certifications, marketing certifications, or continuing education are a plus". This could be Qualifications? Actually Education could be part of Qualifications. But we have Qualifications section for preferred? Might be better to put Education under Qualifications. However we already have Qualifications for preferred. Could combine education and preferred into Qualifications. But we need to avoid thin sections. Perhaps we can have Qualifications include education and preferred. But we also have Skills for AI tool proficiency. Let's think: The allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map: - Requirements: Required list. - Qualifications: Education + Preferred list (maybe combine). - Skills: AI tool proficiency list (maybe also graphic design skills etc but those are in Requirements). So Skills will be AI tool proficiency. - Benefits: Why join us list (outsized ownership, freedom, opportunity to grow, fast-moving team, front-row seat). Also maybe work environment? But schedule separate. - Schedule: Work environment paragraph (on-site, standard hours, flexibility, travel). Now we need to ensure we don't create sections with filler. All have content. Now we need to output HTML fragment only, no markdown fences. We'll produce:

      About the role

      ...

      Responsibilities

      • ...
      ...

      Requirements

      • ...
      ...

      Qualifications

      Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Business, or a related field. Equivalent practical experience with a demonstrated portfolio of work will be considered. Relevant AI certifications, marketing certifications, or continuing education are a plus.

      • Experience in fintech, financial services, digital banking, payments or similar.
      • Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
      • Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
      • Basic video editing or short-form video production experience.
      • Knowledge of SEO/SEM best practices.
      • Prior experience as a one-person or small-team marketing department.
      But we need to decide if we should separate education paragraph and preferred list. Could combine into one
      with education as li? But education is not a list item; but we could still put as

      . The instruction: Use

      • for any list of duties/requirements/benefits, and

        for prose. So education is prose, okay. Now Skills:

        Skills

        • Copywriting & Content: ChatGPT, Claude, Jasper, Copy.ai
        • Image & Graphic Generation: Midjourney, Adobe Firefly, DALL-E, Canva AI
        • Video & Motion: Runway, Pika, CapCut AI, Adobe Premiere (AI features)
        • Voiceover & Audio: ElevenLabs, Murf, Descript
        • SEO & Research: Surfer SEO, Semrush AI, Perplexity