Head of Marketing

About the role

The Head of Marketing is responsible for the day to day marketing activities of the organization and long-term marketing strategy for the company. The Head of Marketing is responsible for developing, implementing and executing strategic marketing plans for the entire organization for brand recognition.

Responsibilities

• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Coordinating marketing campaigns.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional marketing campaigns.
• Manage and improve referral generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with marketing launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.
• Participate in meetings and committees.
• Manage and lead social media, public relations efforts and online presence.
• Review current marketing trends to determine effectiveness of different styles and strategies.
• Understand and monitor key performance metrics and tracking tools for market research, forecasts, analyses, results and trends to translate results into actionable insights for executive team.
• Additional duties as assigned.

Requirements

• Bachelor’s degree in business, marketing, communications or related field preferred.
• Strong creative outlook.
• Understanding of public relations.
• Advanced communication skills.
• Advanced skills with social media and online presence.
• Valid driver’s license.
• Three (3) to five (5) years’ experience in marketing campaign, marketing strategy and marketing planning.
• Successful track record in senior marketing role.
• Strong customer service skills.
• Interpersonal skills including the ability to form constructive and effective relationships.
• Attentive and active listening skills.
• Effective verbal and written communication skills, and strong presentation skills with ability to adjust accordingly for variety of audience.
• Analytical/methodical reasoning ability with the ability to objectively evaluate the risk/benefits of a situation and conclude appropriate course of action.
• Strategic problem solving with ability to adapt to change and/or uncertainty.
• Intellectual ability to handle concepts and complexity.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
• The requirements listed are representative of the knowledge, skill, and/or ability required.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions; such accommodation must be requested by the employee or applicant to be considered.
• This job requires visual and auditory abilities, which must be intact to perform duties.
• Travel to remote hospitals across a region is required.

Skills

• Support the mission, vision, and goals of Avem Health Partners and serve as a role model within the company.
• Exhibit positive customer service behavior in everyday work interactions.
• Demonstrate a courteous and respectful attitude to the internal workforce and external customers.
• Communicate accurately and appropriately.
• Handle difficult situations in a discreet and professional manner.
• Hold self accountable for professional practice.
• Participate in performance improvement activities utilizing principles that support and improve departmental goals.
• Demonstrate knowledge of unit goals and remain active in committees and projects to achieve these goals.
• Keep current with literature regarding changing practices, interventions, and best practices.
• Assume responsibility for seeking out educational and professional opportunities for personal learning and growth and meet mandatory education requirements.
• Act as a preceptor as requested.
• Demonstrate excellent work attendance and actively participate in a variety of meetings and training sessions as required.
• Adhere to the Avem Health Partners Code of Conduct and Standards of Behavior.
• Comply with established policies and procedures and all health and safety requirements.