Head of Industry, Brand Partnerships

Location: Anywhere in US

About Pubity Group

Pubity Group is the world’s largest Gen Z social publisher, reaching more than 150 million followers and generating billions of monthly views across Facebook, Instagram, TikTok, YouTube and Snapchat. Our portfolio of brands, including Pubity and Memezar, sits at the centre of internet culture, covering everything from breaking news and entertainment to sport, lifestyle and viral moments. We create, acquire and publish highly engaging content that reaches millions of people every day, helping the world’s biggest brands connect with audiences in authentic and culturally relevant ways.

About the role

As Head of Industry, Brand Partnerships, you will own the commercial strategy, revenue growth and market leadership for a defined industry vertical across the US. This is a senior individual contributor role with significant strategic influence. You’ll be responsible for identifying new commercial opportunities, winning high-value partnerships and growing long-term relationships with some of the world’s largest brands and media agencies. You’ll act as the senior face of Pubity Group within your category, building our reputation as a trusted social publishing partner while helping shape how we take our products and solutions to market.

Alongside delivering against your own revenue targets, you’ll work closely with the VP, Commercial to influence go-to-market strategy, forecast pipeline performance and identify new opportunities for growth. You’ll also provide informal leadership across the Brand Partnerships team, sharing best practice, mentoring colleagues and helping raise commercial standards across the wider organisation.

Success in this role requires someone who is equally comfortable building new client relationships, leading complex negotiations, developing strategic account plans and collaborating with internal teams to deliver outstanding campaigns.

Responsibilities

• Own the commercial strategy for your industry vertical, defining how Pubity Group wins, grows and strengthens its position within your market.
• Proactively identify and secure new business opportunities, developing relationships with senior brand marketers, agency leaders and key decision-makers while consistently delivering against ambitious quarterly revenue targets.
• Build strategic account plans for your highest-value prospects and clients, identifying long-term commercial opportunities and creating sustainable revenue growth.
• Work closely with our Strategy, Creative, Client Services, Social Activation and Production teams to shape compelling commercial proposals that combine branded content, influencer marketing, sponsorships and innovative social-first solutions tailored to client objectives.
• Lead the full sales cycle from prospecting and initial conversations through to proposal development, commercial negotiation, contract signature and long-term account growth, ensuring an exceptional client experience throughout.
• Respond to client briefs quickly and effectively, translating business objectives into creative commercial solutions that deliver measurable value for both clients and Pubity Group.
• Continually feed market insight back into the business, helping shape future products, commercial offerings and sales strategy based on changing client needs and industry trends.
• As one of the most senior commercial representatives of Pubity Group, attend industry events, represent the business externally and strengthen our profile across your specialist sector.
• Regular travel to meet clients, agencies and attend industry events will form an important part of the role.

Requirements

• 12+ years of experience selling advertising, media or digital marketing solutions to brands and agencies, with a proven history of owning or leading a commercial category or industry vertical.
• Established network of senior decision-makers across one or more sectors including Travel, Automotive, Gaming, QSR, Fashion or Consumer Packaged Goods (CPG), with the credibility to build relationships at C-suite and senior marketing level.
• Consistently exceeded significant revenue targets throughout your career, with a strong record of winning complex, high-value partnerships involving multiple stakeholders and lengthy sales cycles.
• Highly commercial, strategic and entrepreneurial, with the ability to identify opportunities before competitors and develop clear growth plans for your sector.
• Excellent negotiation and presentation skills, confident leading senior commercial discussions and extensive experience developing integrated commercial proposals that solve client challenges while driving measurable business outcomes.
• Thrive in a fast-paced, high-growth environment where priorities move quickly, opportunities evolve and individuals are trusted to take ownership and make an impact.
• Genuine passion for social media, digital culture and the creator economy, alongside a strong understanding of platforms including Instagram, TikTok, YouTube, Facebook and Snapchat and how brands can use them effectively.
• Excited by the opportunity to help shape the future of one of the fastest-growing social publishers in the world, working collaboratively with ambitious colleagues who are passionate about building something exceptional.

Benefits

This is an opportunity to join one of the most influential social media businesses in the world during a period of exceptional commercial growth. You’ll have the autonomy to build your market, influence commercial strategy and work with globally recognised brands, while helping define the future of social advertising for the next generation of consumers.