Head of Growth — Patient Acquisition & Marketing

Paid advertising

• Meta & Google Ads
• Full funnel optimization (lead gen through show rate)
• Creative strategy and copywriting
• Marketing tech (GoHighLevel, CRM automation, AI tools)

Qualifications

• 2–5+ years managing paid acquisition campaigns with proven results
• Hands-on experience with Meta and Google Ads
• Experience with GoHighLevel or similar CRM/automation
• Strong copywriting skills
• Comfort with analytics and AI marketing tools
• Experience in men's health, concierge/functional medicine, med spa, aesthetics, or another high-ticket/premium service industry preferred

Compensation

• Base salary $80,000–$90,000, plus a substantial performance incentive tied to booked assessments, CPA reduction, and show rates
• On-Target Earnings (OTE): $95,000–$112,500+ annually, with additional upside for exceptional performance
• 401(k) included

About the role

A builder with a bias toward action. You don't wait for perfect conditions to launch a campaign, and you measure your own success by revenue and booked patients — not impressions or clicks.