Head of Growth, Consumer (backed by Y Combinator, $5M+ ARR, $20M+ raised)

About the role

The Consumer Growth Leader will build Legion Health's direct-to-patient growth engine, focusing on acquiring new patients through various channels and ensuring they have a seamless first visit experience.

Responsibilities

• Own Legion’s consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
• Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
• Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
• Build a creator and influencer program that drives measurable acquisition, not vanity awareness: whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
• Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
• Build Legion’s SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
• Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
• Partner with product, data, clinical, legal, compliance, and operations to make growth fast without breaking patient trust, clinical quality, or healthcare marketing rules.
• Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
• Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.
• Build a repeatable consumer acquisition engine that can take Legion from early scale to the next order of magnitude.
• Improve CAC, conversion rate, visit completion rate, and payback while increasing qualified patient volume.
• Create a creative machine that ships and learns every week across paid social, creator, landing pages, and lifecycle.
• Prove which channels are incremental, which are platform-reported noise, and where the next dollar should go.
• Make Legion trusted by patients, not just clicked on by patients.
• Translate complex psychiatric care and AI-native medicine into simple, credible, emotionally resonant consumer messaging.
• Build a team and agency bench that operates with urgency, clean data, tight feedback loops, and no tolerance for vague marketing activity.
• Scale growth in a way clinical operations can absorb without damaging patient experience, quality, retention, or provider trust.

Requirements

• 5+ years in consumer growth, performance marketing, or growth leadership at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or regulated company.
• Direct ownership of meaningful paid media budgets, ideally 7-figure+ annual spend, with clear accountability for CAC, ROAS, payback, LTV, and contribution margin.
• Deep hands-on experience with paid social, especially Meta and TikTok; strong working knowledge of Google Search, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
• Strong performance creative judgment: you can write hooks, critique scripts, brief creators, identify why an ad worked, and build systems that produce high-quality creative at high volume.
• Proven experience improving conversion across landing pages, onboarding, quizzes, checkout/intake flows, pricing pages, scheduling flows, and lifecycle touchpoints.
• High analytical fluency: attribution, incrementality, cohort analysis, retention curves, LTV modeling, experimentation, budget pacing, and forecasting.
• Comfortable with tools such as Meta Ads, TikTok Ads, Google Ads, GA4, Segment, Mixpanel, Looker/Hex, SQL, HubSpot/Salesforce, Customer.io/Braze/Iterable, Webflow/Next.js landing pages, Optimizely/VWO, Figma, Airtable, and AI tools for creative iteration and analysis.
• Experience with creator-led advertising, UGC, whitelisting, testimonials, customer stories, and compliance-safe social proof.
• Healthcare judgment: you understand that patient acquisition is not the same as selling shoes. Claims, targeting, privacy, expectations, clinical review, and trust all matter.
• Low ego, high urgency, founder-level ownership. You can set strategy on Monday, rewrite ad copy Tuesday, debug attribution Wednesday, and cut wasted spend Thursday.

Qualifications

• Salary: $170,000 – $300,000, based on experience
• Performance Bonus: Variable compensation tied to efficient consumer growth (optional)
• Early-Stage Equity: Competitive
• Health Insurance: Medical, dental, and vision benefits
• Additional Perks: In-person retreats, meal stipends, growth budget, creator/content budget, learning stipend
• Time Off: Flexible, unlimited vacation policy
• Work Hours: Flexible
• Work Setup: Remote, with regular in-person founder/growth sprints
• Impact: Build the consumer growth engine for a company trying to change health care forever.
• Growth Opportunities: As we scale, this role will naturally become VP Growth / Chief Growth Officer.

Benefits

Health Insurance: Medical, dental, and vision benefits

Additional Perks: In-person retreats, meal stipends, growth budget, creator/content budget, learning stipend

Schedule

Flexible

Pay

$170,000 – $300,000, based on experience