Head of Festival Marketing

About the Role

We are looking for a Head of Festival Marketing who thrives in a fast-paced, high-energy environment, meets urgent deadlines, and excels under pressure. Passion for music is essential, as we offer long-term growth opportunities for individuals willing to learn from the ground up. This role is the senior player/coach at the center of DWP’s campaign engine, blending senior-level strategic thinking with hands-on execution. You’ll architect launch plans for new festival properties and dive into paid media performance for upcoming on-sales, setting the standard for urgency, accountability, and creative problem-solving.

Responsibilities

• Own end-to-end marketing strategy and execution for an assigned portfolio of DWP festivals, from initial campaign kickoff through post-event wrap.
• Treat every phase of the campaign calendar—on-sale, lineup announcements, presales, final push—as a distinct sales opportunity, tailoring messaging and urgency to each moment.
• Develop integrated marketing plans spanning paid media, organic social, email, partnerships, and on-site activations, with pass sales as the north star metric at every stage.
• Stay tightly connected to ticketing, talent, and operations to avoid surprises from on-sale dates, lineup drops, or inventory shifts.
• Monitor daily sales pacing across your portfolio; identify problems early and act immediately rather than waiting for numbers to self-correct.
• Lead the full marketing strategy and execution for new DWP festival brands and event launches, from initial market assessment through on-sale and beyond.
• Define the “Keys to Success” for each new property: identify the target audience, map the competitive landscape, establish the brand voice, and build the go-to-market plan from the ground up.
• Coordinate across talent, ticketing, sponsorship, and creative to ensure every element of the launch is aligned and timed for maximum market impact.
• Instill a sense of urgency and solution-oriented thinking in every direct report, ensuring every campaign decision starts with, “How does this sell more passes?”
• Build a high-accountability team culture where issues are surfaced quickly and met with action, not analysis paralysis.
• Lead media planning for your assigned festivals and all new launches, using analytics to surface problems while there’s still time to fix them.
• Review reporting from your direct reports and challenge them to connect every metric to pass sales and campaign health.
• Lead post-event and post-launch recaps that go beyond what happened—articulating clearly what you’ll do differently to sell more passes next time.
• Contribute insights to broader department initiatives, bringing a ground-level perspective that helps sharpen portfolio-wide strategy.

Qualifications

• 10+ years of experience in marketing, with deep expertise in paid media, campaign management, and analytics—ideally in live entertainment, music festivals, or a related industry.
• A proven track record of driving ticket or pass sales through integrated marketing campaigns, with hands-on experience at every stage of the funnel.
• Demonstrated experience launching new brands or events from the ground up, including go-to-market strategy, media planning, and first-cycle execution.
• Experience managing or mentoring direct reports, with a track record of building accountable, solution-focused teams.
• Strong media planning and buying expertise across digital and traditional channels.
• Sharp analytical instincts with the ability to move quickly from insight to action—and to hold your team to the same standard.
• Exceptional project management skills: hit deadlines, flag issues early, and keep campaigns moving without being chased.
• Clear, confident communicator who can align internal teams and external partners around a shared objective.

Schedule

Hybrid working schedule, 4 days in office. Remote option available, with preference for Nashville or Los Angeles.

Benefits

• Medical, dental, and vision coverage
• 401k retirement plan

Pay

Salary is determined based on experience and is part of a comprehensive total compensation package.