Head of Commercial Product

Location: Remote - United States

About the Role

Arc network is seeking a senior commercial leader who thrives at the intersection of events, data, and digital revenue. This individual will own the go-to-market strategy and commercial success of our growing portfolio of event technology and data products—including pipeline intelligence tools, 1:1 Meetings, and Lead Scanning—while expanding into new products that bridge our digital, data, and events strategy. The role is squarely commercial, focusing on pricing strategy, GTM planning, internal evangelism, sales enablement, and driving adoption and revenue across the business.

Responsibilities

• Commercial Strategy and GTM
  • Develop the go-to-market strategy for the full product portfolio, from positioning and pricing to launch sequencing and revenue targets, and work with P&L leaders to execute.
  • Develop and maintain pricing models and commercial frameworks that are competitive, scalable, and clearly tied to client value.
  • Build and manage business cases for new product development, translating market opportunity into investment rationale.
  • Provide commercial input into product roadmaps, acting as the bridge between what clients will pay for and what the product team builds.
  • Provide explicit direction to marketing for messaging that drives results.
• Sales Enablement & Internal Evangelism
  • Work closely with sales teams to build confidence and capability around the product portfolio—creating tools, collateral, and training that make selling easier.
  • Act as an internal champion for these products across event, marketing, and commercial teams, driving awareness, understanding, and adoption.
  • Partner with marketing to develop campaign strategies, product messaging, and client-facing materials that articulate clear commercial value.
  • Represent the product portfolio in client conversations, pitches, and at industry events where relevant.
• Stakeholder Partnership & Commercial Governance
  • Partner with P&L owners, event directors, and senior leadership to align product strategy with business priorities and revenue goals.
  • Establish clear KPIs and reporting frameworks to track product commercial performance and surface insights that drive decisions.
  • Gather structured feedback from sales, clients, and event teams to inform product priorities—ensuring what gets built reflects real commercial demand.
  • Work with event teams to embed products into the event proposition, packaging them effectively and ensuring operational readiness at launch.
  • Partner with editorial and marketing services teams to ensure strategic alignment between product sets and key account pitches across services.

Requirements

• 5+ years in a commercial product, digital revenue, or GTM strategy role with a track record of owning and growing a product P&L or revenue line.
• Strong background in digital sales, digital new business, or digital GTM.
• Events industry experience is strongly preferred; you understand the commercial ecosystem of organizers, exhibitors, and attendees.
• Proven ability to develop pricing strategies, build business cases, and translate product capability into client value.
• Experience enabling and educating sales teams.
• Ability to confidently manage stakeholders and work across commercial, technical, and operational teams without losing focus on revenue outcomes.
• Data-literacy and strong analytical skills. The ideal candidate will be comfortable defining metrics, interpreting performance, and making evidence-based recommendations.

Physical Demands

• Performing work in an indoor office environment.
• Operating standard office equipment such as computers, printers, keyboards, monitors, phones, and other telecommunications or internet-enabled devices.
• Possessing short-distance visual acuity for activities such as entering, preparing, and analyzing data, transcribing, viewing a computer terminal, and extensive reading.
• Sitting, standing, bending, reaching items while at the event worksite.
• Lifting, pulling, pushing, and/or carrying small to medium-sized (0-30 lbs.) parcels, packages, and other items or traversing short distances.
• Traversing longer distances and/or standing for extended periods during conferences and in-person events.
• Travel 5-10% annually.

Schedule

This is a regular, full-time role. Most work is conducted Monday – Friday during Arc’s core business hours, between 9:00 AM and 5:30 PM. Travel to events is required.

Pay

The annual compensation range for this role is $140,000.00 – $160,000.00, less applicable taxes and deductions. Factors used to determine compensation may include years of experience, level of education or credentials obtained, geographic and market considerations, among others.