Head of Change Management for Marketing Transformation, Executive Director

About the role

Lead people-first change in the age of AI—shaping new ways of working and building a strategic change management framework that scales across the organization.

Partner with leaders and teams at every level to drive alignment, adoption, and lasting capability.

Responsibilities

• Build and scale Marketing's Organizational Change Management function, including operating model, governance, intake, standards, methodology, and toolkits.
• Lead cross-functional change delivery and remove adoption barriers across end-to-end value chains.
• Translate ambiguity into scoped outcomes, impacts, risks, and intervention plans tied to measurable benefits.
• Own integrated enablement strategy, including sponsor coaching, communications, training, and reinforcement for initiatives of all sizes.
• Advise and influence senior leaders to drive alignment on decisions, accountabilities, and adoption expectations.
• Create executive-ready narratives and communications that motivate action and sustain momentum.
• Establish adoption and value measurement (key performance indicators and dashboards) and use insights to continuously improve change outcomes.
• Build and lead the Organizational Change Management team and infrastructure, coaching practitioners and ensuring delivery quality.
• Build change capability and community, including a champions network and practitioner bench strength.
• Promote change culture and define and track a measurable change maturity strategy.
• Guide responsible AI-enabled adoption and workflow integration with appropriate governance.

Requirements

• 8+ years of relevant experience leading transformation and/or change management in large, complex organization
• Prosci or other change management certification
• Build and scale Marketing's OCM function (operating model, governance, intake, standards, methodology, toolkits)
• Lead cross-functional change delivery and remove adoption barriers across end-to-end value chains
• Translate ambiguity into scoped outcomes, impacts, risks, and intervention plans tied to measurable benefits
• Own integrated enablement strategy (sponsor coaching, communications, training, reinforcement) for initiatives of all sizes
• Advising and influencing senior leaders; drive alignment on decisions, accountabilities, and adoption expectations
• Create executive-ready narratives and communications that motivate action and sustain momentum
• Establish adoption and value measurement (KPIs/dashboards) and use insights to continuously improve change outcomes
• Build and lead the OCM team and infrastructure; coach practitioners and ensure delivery quality and guide responsible AI-enabled adoption and workflow integration with appropriate governance
• Build change capability and community (champions network; practitioner bench strength) and promote change culture and define/track a measurable change maturity strategy

Skills

• Demonstrated success leading portfolio-level change across multiple concurrent initiatives in a matrixed organization; proven ability to lead cross-functional collaboration across various stakeholder groups
• Strong background in marketing operating models and marketing transformation (e.g., agile marketing, campaign/creative workflow modernization), program/project management experience
• Experience driving adoption of AI, analytics, and automation tools, including workflow integration and behavior change across diverse personas
• Advanced capability in adoption measurement and value realization, including KPI design, dashboards, and linking change outcomes to business benefits
• Experience building and sustaining change networks and communities of practice (champions, super-users, practitioner bench)
• Strong executive communications and narrative development skills; able to influence decisions with concise storytelling and data
• Familiarity with growth mindset, design thinking and experimentation methods to improve employee experience and adoption