Head of Brand - Creator Marketing Platform
The Opportunity
We have the opportunity to inspire millions of people to pursue their dreams and achieve financial independence. We're hiring a Head of Personal Brand / Content to scale a brand (YouTube, Instagram, LinkedIn). We're looking for someone who has effectively scaled similar personal brands in a social-first way, with deep understanding of how to:
- Build Content Systems: repeatable, consistent output across multiple platforms on a weekly basis
- Optimize per Platform: you understand Instagram, YouTube, and LinkedIn on an incredibly native level
- Grow Audiences: you have a clear track record of taking a personal brand into the millions of followers
The Job To Be Done
Own all Production
Own all Concepting and Strategy, pairing with the brand owner as a thought partner
Develop scalable, repeatable processes and systems for content creation, distribution, and measurement, ensuring consistency and quality at scale.
Take partially developed ideas and concepts and refine them into polished, engaging, and actionable content across multiple platforms (YouTube, social media short-form).
Strategically grow the brand’s presence as a thought leader specifically in the entrepreneurship, business strategy, and business building space.
Design and implement content frameworks where one primary piece can systematically be repurposed into multiple valuable assets across different platforms, achieving maximum reach and effectiveness.
The Profile
We're Looking For
Proven experience transforming initial ideas into comprehensive, multi-platform content campaigns.
Deep understanding of business strategy, entrepreneurship, investing, and business building content.
Possess the ability to authentically speak to entrepreneurs, solopreneurs, and the community we are building.
You Excel At
Personal Branding & Thought Leadership
Significant experience successfully scaling an influential personality’s brand across digital platforms and building a following.
Consistently grow the brand’s audience and influence
You Know Digital Platforms Inside And Out
Expert-level understanding of YouTube growth strategies, audience development, and optimization techniques for short-form platforms (TikTok, Instagram Reels, YouTube Shorts).
Skilled at platform-specific storytelling while maintaining cohesive messaging across channels.
You Build Scalable Content Systems
Demonstrated track record of designing, implementing, and scaling robust content production processes.
Ability to leverage content strategically, maximizing impact through intelligent repurposing and targeted distribution.
Youʼre Analytical, Strategic, And Results-Focused
Driven by clear, measurable goals and adept at using data to inform and refine strategies.
Obsess over data and are always learning from what is working on each platform day to day.
Continuously optimize content systems and the backlog in order to boost performance, engagement, and audience growth.
At This Company
You'll Enjoy
Autonomy and Ownership: you are in charge of your time with the company – decide what you want to do, align with leadership and go for it!
Top-of-the-Market Cash & Equity Compensation: because our team is only comprised of the best-of-the-best, we pay the very top of market
A World-Class Team: we're a team of servant leaders who work hard and put the team first; we hail from the very best companies/universities and hold ourselves to the highest standards