Head of Brand Marketing

About the role

We are seeking a Head of Brand Marketing to define and build the ROLR brand as we enter the U.S. prediction markets space. This is a senior role with responsibility for brand positioning, narrative, voice, campaigns, and messaging. The role involves owning the words and working closely with the CMO, in-house design lead, creative teams, agencies, Product, Marketing, and Engineering leaders to build a distinctive consumer brand.

Key Responsibilities

• Define and evolve ROLR's brand positioning, narrative, personality, and voice
• Champion AI-native workflows across brand narrative, creative assets, and social media
• Translate company and product strategy into clear consumer messaging
• Use AI and emerging tools to move quickly from idea to execution when needed, working across internal teams and external partners
• Develop the brand across sports, financial markets, entertainment, politics, and culture
• Lead major brand campaigns from concept through launch
• Develop campaign briefs, messaging frameworks, and launch strategies
• Build and run an ongoing creator and short-form content engine, setting the strategy, quality bar, and operating model
• Lead brand activity across digital, social, experiential, partnerships, out-of-home, video, product, and PR
• Select and manage creative, brand, production, and specialist agencies, including writing briefs and providing clear creative direction
• Own brand standards and ensure consistency across channels
• Ensure brand and marketing activity operates effectively within regulatory requirements

What We Offer

• Base salary range: $200,000–$260,000 per year
• This role may also be eligible for an equity award, subject to applicable approvals
• Competitive health and welfare benefits
• 401(k) retirement plan with company match
• Flexible vacation policy
• Home office setup reimbursement
• Access to mental health support