Head of Brand Development

About the role

As Head of the Brand Development team, you’ll lead and scale the team as a revenue‑generating engine focused on unlocking net‑new brand relationships and incremental budgets. Best Buy Ads is a key part of the company’s business strategy, delivering results by partnering with leading brands to captivate audiences, drive engagement, and provide measurable impact. The role manages a team of 5–6 Account Executives, operates across a highly matrixed organization, and requires hybrid work in Midtown Manhattan and remote days.

Responsibilities

• Develop and execute revenue growth strategies that expand business through new contacts, budgets, partnership models, and investment opportunities while delivering against ambitious revenue targets.
• Lead, coach, and develop a high‑performing team of Account Executives, fostering strong performance, engagement, retention, and a culture of accountability.
• Own end‑to‑end account growth and business development, including strategic planning, prospecting, pitching, RFP participation, pipeline management, and deal closure.
• Build and strengthen senior‑level relationships across brands, agencies, and key partners, navigating complex stakeholder environments to increase investment and share of wallet.
• Collaborate cross‑functionally to deliver integrated solutions, align investment strategies, and establish clear ownership across internal and external stakeholders.
• Demonstrate a growth mindset and bias for action by bringing structure to ambiguity, building trust quickly, and balancing strategic leadership with disciplined execution to drive long‑term success.

Minimum Requirements

• 10+ years of advertising or media sales experience, with deep expertise in brand‑direct engagement, client development, and revenue growth.
• 5+ years of proven success building and expanding senior‑level client and agency relationships within complex marketing ecosystems.
• 2+ years of demonstrated leadership experience managing and developing high‑performing sales teams in matrixed organizations.
• Strong track record of generating new business, closing large‑scale deals, and delivering against ambitious growth targets.
• Deep understanding of omnichannel marketing strategies, including brand and performance marketing, supported by strong fluency in data, measurement, and marketing technology.
• Exceptional communication, executive presence, and ability to lead through ambiguity, establish strategic direction, and build scalable business motions from the ground up.

Preferred Requirements

• 3+ years working within the consumer electronic advertising vertical.
• 1+ year of Retail Media Network experience.

Benefits

• Competitive pay.
• Generous employee discount.
• Physical and mental well‑being support.
• Various types of leaves of absence (LOA) and potential pay sources based on eligibility, including intermittent or reduced‑schedule leave for certain medical or family care situations.
• Paid time off (vacation or PTO) for full‑time and part‑time employees, with eligibility based on location, employment status, and tenure.
• Incentive pay opportunities for roles where market norms demand it, recognizing achievement of financial and strategic results.

About Us

Best Buy Ads is one of the nation’s largest retail media networks. Backed by the No. 1 consumer tech specialty retailer, we connect leading brands with Best Buy’s 200 million customers through more than 1,000 stores and a massive digital footprint. Our world‑class team thinks big, pushes boundaries, and creates the future of retail media. As part of Best Buy Co. Inc., our culture deeply supports and values employees, offering a place to bring your authentic self to work now and into the future.