Head of Bakery Equipment Sales - Bakery CAPEX Sales Exp Required

Responsibilities

• Start strong – Medical, dental, and vision coverage begins on your first day
• Recharge and refresh – Enjoy 12 paid holidays, including a flexible floating holiday, and 136 hours of PTO to relax or explore
• Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster
• Keep learning – Take advantage of tuition reimbursement to further your education or skillset
• Live well – Our wellness incentive program rewards healthy habits
• Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses
• Save smart – Flexible Spending Accounts to manage out-of-pocket expenses

Requirements

• Seek to understand each customer’s needs, challenges, and goals, identifying their alternatives to get these addressed and ensuring that every proposed solution addresses their pain points and creates clear value.
• Engage directly with customers through hands-on selling and frequent in-person meetings, dedicating significant focus (60% of time) to strategic customers and Key Accounts to ensure they receive tailored support and proactive partnership.
• Map the market with a customer-first lens, identifying opportunities where GEA can help customers improve performance, and build a strong, customer-validated project pipeline across key segments.
• Develop customer-aligned sales plans, budgets, and forecasts, ensuring cross-functional alignment with Sales Area Management, Application Management, Project Management, Engineering, Procurement, Manufacturing, and Logistics to deliver on customer expectations.
• Maintain accurate and insightful CRM data to enhance market visibility.
• Represent the Bakery & EFT Business Units in customer negotiations, ensuring agreements reflect customer needs while adhering to approved pricing and commercial frameworks.
• Facilitate VOC/OVOC activities and coordinate joint development initiatives with regional customers, leveraging Test Centers in Italy in close collaboration with Application Managers, Innovation, and Engineering.
• Model GEA’s values, code of conduct, and strategic direction, ensuring the same standards are upheld by R&C FLS and Agents (when applicable) to protect customer trust and brand integrity.

Qualifications

• Bachelor's Degree in Bakery Science, Engineering, or related field preferred.
• 7-10+ years' experience in Long-Cycle Sales, Business Development or Project Management lead customer facing roles with direct target achievement responsibility and commercial strategy definition.
• Experience working in the Bakery industry is REQUIRED.
• Experience in international Sales is highly preferred.
• Strong commercial acumen and negotiation skills.
• Strong understanding of legal and commercial contracting.
• Strong understanding of North America market dynamics.
• Fluency in English, preferably with a second language (French or Italian).
• Ability to handle complex commercial and technical challenges.
• Ability to manage in difficult situations, and to execute under time pressure.
• Ability to design, implement and execute a holistic commercial strategy and be the lead for short cycle achievements.

Pay

The typical base pay range for this position at the start of employment is expected to be between $140,000.00 - $150,000.00 per year. GEA Group has different base pay ranges for different work locations within the United States. The pay range is not a guarantee of compensation or salary. The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons.