Head of Accounts

About the role

The Head of Accounts at Mass Culture, Inc. is a strategic and people-first leader who manages and develops a team of Directors of Accounts and Growth Marketers. This role owns the strategy, performance, and retention outcomes for Mass Culture's full client portfolio.

Responsibilities

• Own and lead the client operations and strategic client relationships across all Mass Culture accounts.
• Establish clear frameworks for planning, testing strategy, and cross-agency account leadership.
• Ensure every account has a growth plan tied to client business outcomes.
• Set standards for campaign management best practices across the organization.
• Lead client relationship strategy across the portfolio.
• Act as an escalation point for high-impact client moments, strategic pivots, renewals, cross-sells, and performance challenges.
• Support Account Directors and Growth Marketers in elevating client communication and building trust at every stage of the relationship.
• Guide performance analysis standards across the team, ensuring consistent interpretation of data, testing learnings, and optimization decisions.
• Hold team leadership accountable to results and provide coaching on how to diagnose performance issues and build actionable improvement plans.
• Work closely with growth marketers, campaign managers, creative, and leadership to ensure alignment across accounts and teams.
• Build systems that improve internal communication, execution quality, and speed to action.
• Operate as a strategic leader and thought partner across the agency.
• Create and enforce reporting standards across the organization (weekly, monthly, quarterly, annual, performance recaps, etc.).
• Ensure reporting ties media performance to business outcomes and includes clear insights and recommendations.
• Coach team members on how to communicate results effectively based on client needs and expectations.

Requirements

• 12-15+ years of e-commerce growth experience, preferably within a digital marketing agency environment.
• Experience leading and coaching Account Directors / Managers to drive client satisfaction, performance, and retention.
• 8+ years of people management experience, including leading managers and/or team leads.
• Demonstrated ability to improve retention, expansion, and cross-sell outcomes across a client portfolio.
• Strong analytical skills, experience interpreting performance data, and fluency across paid social and performance marketing platforms including Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Ads, CTV, and various DSPs.
• Strong executive presence and communication skills, capable of leading senior client conversations and business strategy.
• Able to lead teams toward driving client retention and revenue growth for the organization.

Qualifications

• Strong analytical skills, experience interpreting performance data, and fluency across paid social and performance marketing platforms including Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Ads, CTV, and various DSPs.
• Strong executive presence and communication skills, capable of leading senior client conversations and business strategy.
• Able to lead teams toward driving client retention and revenue growth for the organization.

Skills

• Strong analytical skills, experience interpreting performance data, and fluency across paid social and performance marketing platforms including Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Ads, CTV, and various DSPs.
• Strong executive presence and communication skills, capable of leading senior client conversations and business strategy.
• Able to lead teams toward driving client retention and revenue growth for the organization.

Pay

The Pay Range For This Role Is 140,000 - 200,000 USD per year (Remote)