HCP Marketing Manager

This role requires a minimum of two days a week in-office in Philadelphia, PA or Durham, NC.

About the role

Are you looking for a highly impactful Marketing Manager role where you get to shape the future of a high-profile specialty brand while leading innovative execution of strategy and creative solutions? As an HCP Marketing Manager in specialty immunology, you will lead key projects focused on the development of HCP personal promotional tactics across multiple indications. This role provides the opportunity to lead activities that progress your career.

Responsibilities

• Lead development of assigned HCP personal promotional tactics, including developing project briefs to ensure promotional materials deliver on the brand strategy and meet business objectives.
• Create and deliver robust field engagement plans, providing clarity of direction and rationale for requested activities to ensure customer-facing teams have innovative materials necessary to effectively engage customers in compliant discussions.
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory).
• Strategically align the product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation.
• Effectively lead cross-functional teams of internal and external partners, including multiple agencies (professional AOR, scientific communications agency, etc.) and project teams to drive execution.
• Work effectively and collaboratively as an equal partner across a matrix marketing organization.
• Measure and track performance of key tactics.
• Work closely with Marketing Directors to ensure tactics align with and support brand strategies and objectives.

Requirements

• BS/BA, preferably in Business/Marketing or Health Sciences related field.
• Minimum of 4 years of healthcare marketing or other relevant commercial experience (e.g., sales, training, or communications in an agency, CPG, or pharma company). Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.
• Experience working in a matrix environment and with all levels of an organization.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.

Preferred Qualifications

• MBA.
• HCP marketing experience strongly preferred.
• Experience working in biologics or specialty pharmaceuticals, including experience in commercialization, marketing, strategy, or market access.
• Project management experience with proven ability to handle multiple projects simultaneously.
• Experience with primary and secondary market research.
• Demonstrated analytical skills; ability to understand drivers of performance, synthesize and accurately draw conclusions from data, and apply results of market research to inform decision-making.
• Budget management experience.
• Experience implementing projects within pharma, including copy approval experience.
• Experience managing external agencies.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Benefits

Visit the GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

About GSK

GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases. Our culture is built on being ambitious for patients, accountable for impact, and doing the right thing.