HCP Marketing Manager

Key Responsibilities

• Develop and own BYOMA’s global HCP marketing strategy, with a primary focus on North America, aligning with global brand goals and regional priorities.
• Define a clear vision for how BYOMA engages, educates, and earns credibility among dermatologists and other skincare professionals.
• Build launch, growth, and retention strategies for BYOMA’s clinical and professional initiatives, driving both short-term awareness and long-term loyalty.
• Establish KPIs and success metrics to evaluate campaign performance and optimize efforts in real time.
• Design and lead dermatologist engagement programs - from helping form an advisory board, to education programs, to our HCP conference presence and strategy, sampling, and partnerships.
• Identify and cultivate relationships with key opinion leaders (KOLs) and rising voices in dermatology, aesthetics, and skin science.
• Develop authentic, science-backed materials and tailored campaigns that reinforce BYOMA’s commitment to skin barrier health and transparency.
• Partner with internal R&D, communications, and brand teams to ensure scientific storytelling and product innovation are effectively communicated in the HCP space.
• Work hand-in-hand with Global Marketing, PD, and Sales teams to ensure alignment of HCP efforts with consumer marketing and retail strategies.
• Partner with Regulatory and Compliance to ensure all promotional and educational materials meet industry standards.
• Manage and inspire agency partners to deliver creative, compliant, and impactful campaigns and programs.
• Champion cross-market knowledge sharing to elevate HCP marketing best practices globally.

Qualifications

• Bachelor’s degree required
• 4+ years of experience in marketing, with a proven record in HCP, medical, or dermatology marketing - preferably within beauty, skincare, or health-oriented CPG.
• Understanding of the dermatology landscape, including professional engagement and medical communications.
• Experience executing product launch and education strategies in the U.S. market
• Strong strategic thinking, analytical rigor, and creative vision.
• Excellent presentation, and communication skills.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Open to travel, potentially up to 30% (primarily across North America; occasional international).