Sr. Customer Marketing Manager, HCP

Key Job Responsibilities

• Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
• Safeguards tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
• Supports field deployment through communication, training and feedback loops
• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Executes high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
• Contributes to initiatives that have broader organizational impact across the Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes

People

• Works with other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams
• Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities
• Demonstrates Proficiency within the following Key Competencies

Minimum Candidate Qualifications & Experience

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• Five years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)