Sr. Director, HCP Marketing

Mineralys Therapeutics is a clinical‑stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor. Mineralys is headquartered in Radnor, Pennsylvania and operates as a fully remote company. For more information, visit mineralystx.com.

About the role

Reporting to the VP of Marketing, the Sr. Director, HCP Marketing will lead the development and execution of brand strategy to drive healthcare‑professional (HCP) awareness, engagement, and adoption to achieve launch success. The role shapes launch strategy by connecting data to insight, defining positioning and message platforms, and driving effective field activation and omnichannel execution. It requires both strategic vision and hands‑on executional leadership. The ideal candidate is a self‑starter with deep HCP marketing experience, including launch planning, messaging, creative campaign development, tactical planning, and cross‑functional leadership. Prior launch leadership and cardiovascular and/or chronic‑care experience is strongly preferred.

Responsibilities

• Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, standards of care, treatment guidelines, and competitive dynamics.
• Translate strategic insights—including segmentation, decision drivers, and prescribing behaviors—into launch readiness plans and prioritized HCP engagement tactics.
• Lead development and execution of positioning, messaging, creative, and integrated HCP campaigns across personal and non‑personal channels.
• Serve as a core member of launch leadership teams, ensuring alignment of brand and HCP strategy across functions.
• Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver an aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
• Collaborate with Sales, Sales Training, and Commercial Operations to develop and optimize field‑force initiatives.
• Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
• Collaborate with Medical Affairs to integrate clinical data and real‑world experience into HCP brand strategy and align evidence‑generation planning.
• Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
• Develop and manage relationships with external vendors and agency partners.
• Manage HCP marketing budget and resource allocation.

Qualifications

• MBA or bachelor’s degree.
• 10+ years of pharmaceutical or biotech industry experience, with at least 6 years in HCP marketing.
• Demonstrated ownership of launch strategy.
• Cardiovascular and/or chronic‑care experience is highly preferred.
• Builder mindset with high personal accountability, resourcefulness, and collaborative spirit.
• Proven ability to lead through ambiguity and define direction.
• Experience effectively leading cross‑functional teams and agency partners.
• Excellent communication and presentation skills.

Travel

This position requires up to 20% travel, frequently outside the local area and overnight; some travel may be international.

Benefits

Eligible for standard company benefits including medical, dental, vision, paid time off, and 401(k), as well as participation in Mineralys incentive plans contingent on personal and company performance.

Pay

US Salary Range: $245,000 – $260,000. Actual compensation may vary from the posted hiring range based on geographic location, work experience, education, and/or skill level.