Sr. HCP Marketing Manager - CAH

About the role

The Sr. Manager, HCP Marketing will lead the development and execution of HCP marketing strategies to support Neurocrine’s growth objectives in CAH. This role focuses on engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and key opinion leaders (KOLs) through insights-driven, brand-aligned initiatives.

Responsibilities

• Contribute to the development and execution of brand strategy, including the Annual Brand Plan, HCP Engagement Plan, and budget allocation and management
• Partner cross-functionally (Sales, Market Insights, Regional Marketing, Medical Affairs, and others) to define HCP segmentation, align messaging and tactics, and support field tools, training, and execution
• Design and execute omnichannel HCP engagement strategies, using data and insights to measure performance and continuously optimize impact
• Develop and optimize digital engagement strategies for HCP audiences using paid media, CRM, email, web, social, search and emerging digital channels
• Own digital brand performance, establishing KPIs and leveraging analytics, customer insights, and market research to continuously improve campaign effectiveness and ROI
• Monitor digital marketing trends, platform innovations and healthcare industry best practices to identify opportunities for competitive advantage and organizational growth
• Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels
• Manage external agencies (creative, media, digital) and budgets to ensure timely, high-quality execution and accurate financial tracking
• Support field-led educational initiatives and lead brand presence at national, regional, and local congresses and medical meetings
• Monitor market trends, competitive dynamics, and customer insights to inform strategy, guide decision-making, and identify growth opportunities
• Lead and prioritize multiple complex, cross-functional initiatives, driving execution in a fast-paced, evolving environment
• Influence and communicate effectively with stakeholders at all levels, including senior leadership and external partners

Requirements

• BS/BA degree in marketing or life sciences and 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency
• Experience in managing advertising Agency of Record activities
• Experience in Endocrinology and/or rare diseases is a plus
• ORMBA preferred and 6+ years of similar experience noted above OR PharmD or PhD and 4+ years of similar experience noted above
• 3+ years of HCP marketing experience
• Anticipates business and industry trends; recommends process, technical, and service improvements
• Recognized subject matter expert with deep domain expertise and broad knowledge of related areas; may represent the company externally
• Applies expertise to improve team efficiency and drive cross-functional impact
• Strong leadership and mentoring skills; able to lead multiple teams and develop junior members
• Excellent communication, storytelling, and presentation skills; simplifies complex information for diverse audiences
• Strong analytical and problem-solving skills; uses market research and performance data to inform decisions
• Deep understanding of HCP promotion and field sales dynamics, including drivers of field adoption
• Strong project management and operational execution skills; manages multiple workstreams, vendors, and deadlines effectively
• Experience managing agencies, budgets, and complex project plans with strong attention to detail
• Ability to develop clear, differentiated, and compliant messaging with high clinical credibility
• Demonstrates cross-functional leadership and ability to influence without authority
• Adaptable and effective in fast-paced, evolving environments with changing priorities
• Proficient in PowerPoint, Word, and Excel, Veeva PromoMats, Sharepoint, Adobe Workfront

Benefits

• Annual base salary range: $158,100.00 - $216,000.00
• Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills
• Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans