HCP Global Omnichannel Lead

Location: Morristown, NJ

About the role

Lead initiatives that advance Opella’s brands and strengthen its reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Embed sustainability, access and social impact into every decision. Model a challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test‑and‑learn pilots and scale validated omnichannel solutions globally.

Qualifications

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global‑to‑local HCP omnichannel models in clusters such as AMEA, Europe, LATAM, and ASEA.
• Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.
• Strong analytical and commercial skills, with comfort driving adoption through influence and training.
• Degree in Marketing, Digital, Business, or related discipline.
• Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
• Fluent in English.

Compensation

Salary range: $150,000 – $220,000, commensurate with demonstrated experience.

Benefits

Employees may be eligible to participate in Opella’s employee benefit programs.

Eligibility

Open to North America applicants only.

About Opella

Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over‑The‑Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Its mission is to bring health into people’s hands by making self‑care as simple as it should be for half a billion consumers worldwide. The company operates 100 loved brands, a 11,000‑strong global team, 13 best‑in‑class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is a certified B Corp and the maker of brands such as Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.