Omnichannel Marketing Lead

About the role

The Omnichannel Marketing Lead (Associate Director): enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards.

Acts as a senior execution partner to brands and agencies, ensuring cross-channel plans translate into coordinated delivery and measurable outcomes. Creates operational clarity and consistency in omnichannel ways of working across partners.

Responsibilities

• Omnichannel Execution Partnership: Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
• Cross-Channel Orchestration Partnership: Coordinate closely with MarTech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
• Delivery Partner Coordination: Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
• Content-to-Channel Readiness: Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
• Measurement & Optimization: Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
• Ways of Working & Quality: Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.
• Decision Rights: Authority to define channel activation readiness criteria: (measurement, consent, content availability, orchestration dependencies). Accountable to recommend activation sequencing: when constraints exist (content/MLR/platform limits).

Key Stakeholders: Brand teams, agencies/AORs, delivery partners, MarTech lead, content lead, digital platforms lead, analytics/data stakeholders.

Qualifications

• 8–12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
• Experience operating in regulated environments with strong compliance awareness

Pay

Base Salary Range: $154,400.00 - $242,550.00 (Boston, MA). The actual base salary offered may depend on qualifications, years of relevant experience, specific skills, education, certifications, and location.