Manager, OmniChannel Marketing

About the role

The shopper's journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms, new technology, and new opportunities to grow, all of which require a seamless experience and voice to meet that shopper's needs. To meet this changing landscape, Keurig Dr Pepper (KDP) has created a high-performing team that integrates the eCommerce skills needed to succeed in today's omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world. As the Manager of Omnichannel Marketing for National Grocery Customers, you will be responsible for leading the Omnichannel & eCommerce discipline for KDP within Albertson's and Kroger. And as part of the KDP Connected Media team, you will help strategically plan and activate the National Grocery Customers portion of our Integrated Brand Campaign. This role is responsible for all categories & brands within the cold business. The ideal candidate is data-oriented, analytically driven, and excels in strategic storytelling with a growth mindset. Someone who is ready and willing to roll up their sleeves to solve problems, celebrate success, and share learnings with cross-functional partners along the journey. You will achieve your objectives by deeply understanding key performance metrics and strategic thinking to create joint business plans that influence key stakeholders and drive conversion to KDP products online, in-app, and in-store. Location: Cincinnati and surrounding areas (role based in Cincinnati, OH).

Responsibilities

• Strategic Marketing Expectations — Think: Track and analyze key performance metrics, including sales, traffic, conversion rates, and program performance data, to create a comprehensive commerce strategy designed to drive conversion at Regional Grocery Customers.
• Strategic Marketing Expectations — Collaborate: Develop collaborative partnerships with internal teams and retailer Marketing and Merchandising teams.
• Strategic Marketing Expectations — Do: Expertly build and execute fully comprehensive omni-marketing programs to exceed key success metrics, staying within budget parameters and working cross-functionally with agency partners. Programs will include in-store elements such as point-of-sale materials (signage), product sampling, digital media (onsite, offsite, social), and search.
• Strategic Marketing Expectations — Share: Proactively share best practices with peers and cross-functional partners.
• Strategic Marketing Expectations — Be: The internal and external face of KDP's Omnichannel team, confidently representing strategies and driving influence in high-profile meetings to align priorities and strengthen partnerships.
• Digital Marketing Responsibilities — Shopper Marketing Expert: Leverage shopper insights, brand objectives, past program results, and customer objectives to develop and execute strategic omnichannel marketing plans for Regional Grocery Customers.
• Digital Marketing Responsibilities — Deep Customer Expertise: Leverage deep understanding of each Regional Grocery Customer's unique capabilities and workflows to craft audience strategies, optimize program performance, and identify growth opportunities that accelerate KDP product conversion.
• Digital Marketing Responsibilities — Desired Outcome: Create world-class in-store marketing activities that drive conversion at Regional Grocery Customers and exceed KPIs across the shopper journey.
• eCommerce Responsibilities — Syndicated Data: Leverage syndicated data and deep customer knowledge to create winning eCommerce strategies that can be measured, tracked, and optimized against key performance metrics.
• eCommerce Responsibilities — Digital Shelf Expert: Deploy deep knowledge of how the Regional Grocery Customers' algorithms work to partner with cross-functional teams to create/execute primary and secondary digital shelf strategies.
• eCommerce Responsibilities — Share of Voice Expert: Leverage digital shelf expertise to continuously optimize product pages to drive visibility, search rankings, and conversion rates.
• eCommerce Responsibilities — Desired Outcome: Drive winning eCommerce growth at Regional Grocery Customers.

Requirements

• Bachelor's degree and minimum 5 years of shopper marketing/omni marketing/eCommerce experience.
• Proven experience with omnichannel marketing, retailer ecosystems (inclusive of retail media networks) and shopper insights that delivered tangible results.
• Previous successful experience with Regional Grocery Customers mandatory.
• Experience in a "Fortune 500" company, pure play ecommerce retailer, or in the Consumer Packaged Goods, Beverage, Small Appliance or related