Senior Manager, Omnichannel Marketing

Acrotech Biopharma Inc. is a global platform commercializing innovative proprietary medications, focusing on oncology, dermatology, and biosimilars. We are building a new Dermatology Business Unit to launch ADQUEY™, a novel treatment for mild to moderate Atopic Dermatitis. Join us as a key contributor to grow our organization and make a significant impact on patients.

About the role

We are seeking a Senior Manager, Omnichannel to lead the development and execution of our omnichannel engagement strategy for an exciting new product launch in dermatology. This role offers a unique opportunity to build an integrated customer experience from the ground up, working cross-functionally with Brand Marketing, Sales, Medical Affairs, Market Access, IT, Commercial Operations, and agency partners to create seamless, data-driven engagement across every customer touchpoint.

Responsibilities

• Develop and execute the omnichannel strategy supporting a successful product launch and ongoing brand growth.
• Design customer journeys and engagement strategies for healthcare professionals, patients, and other key stakeholders.
• Develop omnichannel promotional strategies that coordinate messaging across digital and physical channels.
• Partner with Brand Marketing to translate business objectives into integrated omnichannel campaigns.
• Lead the planning, execution, and optimization of digital campaigns through channels such as email, mobile apps, websites, paid media, social media, and SMS.
• Collaborate with Sales, Medical Affairs, Commercial Operations, Market Access, and IT to ensure aligned customer experiences.
• Develop customer segmentation and personalized engagement strategies using data and analytics.
• Analyze customer behavior, engagement metrics, and campaign performance to identify opportunities for continuous improvement.
• Establish campaign KPIs and performance dashboards to measure effectiveness and optimize results.
• Manage relationships with digital agencies, media partners, and marketing technology vendors.
• Ensure all digital content and promotional activities comply with FDA regulations, industry standards, and company policies.
• Stay current on emerging digital marketing trends, omnichannel best practices, AI-enabled marketing capabilities, and pharmaceutical customer engagement innovations.
• Support launch readiness activities, including digital asset development, platform testing, and channel deployment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field.
• 5+ years of experience in pharmaceutical omnichannel marketing, digital marketing, or commercial excellence.
• Experience developing and executing integrated omnichannel campaigns.
• Strong understanding of CRM, marketing automation, customer engagement platforms, and digital analytics.
• Experience collaborating with cross-functional commercial teams.
• Excellent project management, communication, and stakeholder management skills.
• Ability to travel up to 20%.

Preferred Qualifications

• Dermatology or specialty pharmaceutical experience.
• Experience supporting a pharmaceutical product launch.
• Experience with Veeva CRM, Salesforce Marketing Cloud, Adobe Experience Cloud, or similar commercial technology platforms.
• Knowledge of customer journey mapping, personalization strategies, and marketing analytics.
• MBA or other advanced degree.

Benefits

• Annual Bonus
• Long-term Incentive Plan
• Medical and Rx Benefits: choice of four medical plans through Horizon (Rx automatically provided with medical benefits)
• Dental Benefits: three dental plan options through CIGNA
• Vision Plan: two plan options through VSP
• Life Insurance: Basic Life and AD&D, and Supplemental Life Insurance
• Disability Insurance: Voluntary Short-Term Disability and State Disability, Long-Term Disability (LTD)
• FSA (Flexible Spending Accounts): Both Health Care & Dependent Care
• HSA (Health Savings Account)
• 401(k) Plan: Through Fidelity, with employer match (fully vested after 3 years)
• Employee Assistance Program (EAP): 100% confidential and 100% company paid
• Critical Illness and Accidental Insurance
• Legal and Identity Theft Insurance
• Paid Time Off: Paid vacation, PTO, Holiday

Pay

Min USD $130,000.00/Yr. Max USD $170,000.00/Yr.

Physical Requirements

• Office position requiring standing, sitting, talking, hearing, and using hands/fingers to operate a computer and telephone keyboard.
• Specific vision abilities required for close computer work.
• Light to moderate lifting (up to 10 pounds).
• Moderate noise (e.g., business office with computers, phone, and printers, light traffic).
• Ability to sit at a computer terminal for extended periods.
• Sedentary work: sitting most of the time, with occasional walking and standing.
• Blood/Fluid Exposure Risk: Category II (usual tasks do not involve exposure, but unplanned Category I tasks may occur).