Omnichannel Marketing Lead -- EX50695855483

Job Summary

The Omnichannel Paid Media Marketing Support is responsible for supporting the development, execution, optimization, and analysis of direct-to-consumer (DTC) paid media strategies for the Obesity Marketing portfolio. This role partners closely with Brand Teams, Centers of Excellence (COE), agency partners, and cross-functional stakeholders to drive patient awareness, engagement, and conversion through integrated media initiatives.

About the Role

This role requires strong paid media expertise, analytical capabilities, and experience managing complex, multi-channel marketing campaigns in a collaborative environment. The ideal candidate will bring a solution-oriented mindset with strong planning, execution, and follow-up capabilities.

Responsibilities

• Support the development and execution of paid media strategies aligned with brand positioning, messaging, and business objectives.
• Cook up media plans and buy media activities across a portfolio of brands.
• Ensure media investments are targeted effectively and optimized for maximum impact.
• Partner with Centers of Excellence (COE) and Brand Leads to align media activities with overall marketing objectives.
• Provide strategic recommendations based on campaign performance, audience insights, and emerging media opportunities.
• Serve as a key liaison between brand teams, media agencies, and internal stakeholders.
• Collaborate with Medical, Managed Markets, Regulatory, Legal, Sales, Trade, Corporate Communications, and Public Relations teams.
• Work closely with Omni-Channel Intelligence (OI) and Integrated Analytics teams to establish and evaluate campaign success metrics.
• Maintain alignment across multiple workstreams to ensure timely project execution.
• Coordinate campaign launches and ensure all required marketing assets are delivered on schedule.
• Collaborate with Brand Leads, COE teams, and agency partners on campaign planning, execution, and optimization.
• Monitor project timelines and ensure all campaign deliverables meet performance and compliance requirements.
• Support the development and implementation of testing methodologies, reporting structures, and measurement frameworks.
• Monitor campaign performance and identify opportunities for optimization.
• Implement and support test-and-learn strategies to improve media effectiveness.
• Partner with agencies and media vendors to track conversion metrics and campaign ROI.
• Support budget management and spend optimization efforts.
• Participate in and lead regular performance reviews, status meetings, and optimization discussions.
• Ensure adherence to internal procurement, contracting, and budget management processes.

Requirements

• Bachelor's degree or equivalent professional experience.
• Minimum of 5 years of paid media marketing experience.
• Experience managing and overseeing comprehensive multichannel paid media campaigns.
• Strong knowledge of digital media platforms, including: Display Advertising, Online Video (OLV), Connected TV (CTV), Paid Social Media.
• Strong analytical and data-driven decision-making skills.
• Experience evaluating campaign performance and optimizing media investments.
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proven ability to collaborate effectively across cross-functional teams.
• Solution-oriented mindset with strong planning, execution, and follow-up capabilities.

Qualifications

• Bachelor's degree or equivalent professional experience.
• Minimum of 5 years of paid media marketing experience.
• Experience managing and overseeing comprehensive multichannel paid media campaigns.
• Strong knowledge of digital media platforms, including: Display Advertising, Online Video (OLV), Connected TV (CTV), Paid Social Media.
• Strong analytical and data-driven decision-making skills.
• Experience evaluating campaign performance and optimizing media investments.
• Excellent project management, organizational, and communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proven ability to collaborate effectively across cross-functional teams.
• Solution-oriented mindset with strong planning, execution, and follow-up capabilities.

Preferred Qualifications

• Prior pharmaceutical, healthcare, or life sciences media marketing experience.
• MBA or advanced business qualification.
• Experience working with media agencies and external marketing partners.
• Knowledge of omnichannel marketing strategies and customer journey optimization.
• Demonstrated passion for traditional, digital, and emerging media platforms.
• Experience with media attribution, conversion tracking, and advanced marketing analytics.
• Familiarity with audience segmentation, media modeling, and performance measurement methodologies.