GTR Customer Marketing Manager

About The Role

As the GTR Americas Customer Marketing Manager, you will be accountable for executing against the company’s Travel Retail vision, action and strategically develop the plan for growth within the Channel. You will also be responsible for key revenue and commercial targets for strategic customers – this includes the delivery of customer and shopper programs in your territory as agreed in the GTR Integrated Activity Plan (IAP).

Key Accountabilities And Responsibilities

• Drive results & excellence in execution: Identify On and Off-Trade trends and use them to fuel growth, customer and programming opportunities
• Manage relationship with on-trade teams in Americas, Europe, and Asia to facilitate and develop customer specific programs
• Program/Project/Event management: Bacardi Legacy Global Cruise Competition and Bombay Sapphire Most Imaginative Bartender event planning and execution, as well as other customer specific events
• Align key stakeholders behind channel priorities and initiatives
• Translate commercial insights into effective merchandising and promotional standards
• Drive customer planning in collaboration with sales & finance teams
• Lead the creative development of On and Off-Trade programs/tools that deliver against brand and commercial objectives
• Administer Americas Brand Ambassador Advocacy program: Reconcile A&P (invoicing etc.), Coordinate HPPs planning & execution with Advocacy managers, Source materials over & above advocacy assets(e.g. POS items for Cruise B.A.s)
• Oversee creative agencies to deliver unique customer-first ideas and solutions
• Deliver a suite of turnkey sub-channel based brand programs grounded in customer insights
• Manage Activation agency in executing programming across the channel
• Implement technology solutions as appropriate to track execution and performance against KPIs
• A&P Logistics: POs, WBS codes, confirmations, Invoice payments, New vendor set ups/payment inquiries, Promotion Management ensure AVQPAP implementation for all core brands Plan, coordinate, implement and review promotions (ROI data, etc.)
• Coooperate closely with Regional Trade Marketing Team and local promoter Agency
• Coordinate brand ambassadors and consultants in the sub region together with RM lead
• Develop talent and capability: Become the go to expert for the sub-channels and customers assigned in converting overall brand strategy into customer based solutions
• Provide Hub Brand teams with On and Off-Trade expertise and advice to enable an effective connection with the buyers and gatekeepers of our industry in and around the channel
• Ensure implementation of learning and development plans and sustained learning for everyone in your team

Qualifications

• Bachelor’s degree in Business, or related field
• 3 - 5 years experience in the on/off Retail environment
• A strong understanding of the On and Off-Trade and its business dynamics
• Strong customer focus and ability to collaborate with various stakeholders to drive results
• Experience in roles related to understanding customer and On-Trade dynamics
• A versatile and collaborative leader who effectively manages the matrix
• Flexibility in quickly responding to changing business needs, a sense of accountability and commitment to putting strategy into action, and strong community-orientation and responsibility
• Knowledge of industry regulations, market trends and competition
• Entrepreneurial, think-outside-the box, and creative mindset

Preferred Experience

• On-Trade & Off-Trade leadership, commercial roles experience
• Brand or Customer Marketing Management experience
• Demonstrated success working in a 2 tier system
• Mixology background