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Sr. GTM Operations Manager- Marketing

Pendo.io · New York, NY · 5 days ago
Marketing$135k–$165k/yrFull-time

About the role

Pendo's Data & GTM Intelligence org supports the revenue organization by making it faster, smarter, and more effective. This role focuses on the operational foundation for Pendo's Marketing organization, including process design, planning cycles, and strategic partnerships with Marketing leadership.

Responsibilities

  • Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture.
  • Own the MOps process layer: lead processing logic, lead source and source detail hierarchy, audience and nurture processors, demand processing workflows, and campaign naming and governance standards.
  • Design and improve the full campaign-to-pipeline workflow, from lead creation and routing through SLA governance and MQL processing.
  • Partner with Analytics to translate data into clear, actionable recommendations for Marketing leadership.
  • Stay deeply embedded in the Marketing org, decomposing how work actually gets done, mapping the full activity chain behind a campaign, and identifying process gaps.
  • Define what good looks like for data quality and lead flow, surface issues, and work with Business Systems to fix them upstream.
  • Act as the Marketing pod lead, serving as the coordination point between Marketing and the Business Operations functions (Applied AI, Data Platform, Systems).
  • Contribute to org-wide GTM Ops initiatives alongside the broader team.

Requirements

  • 5+ years of experience in Revenue Operations, Marketing Operations, or GTM Operations within a B2B SaaS environment.
  • 2+ years of Marketing Ops experience preferred.
  • Deep familiarity with demand gen motions: pipeline attribution, lead scoring, funnel conversion, and how Marketing programs run day to day.
  • Hands-on MOps experience: owning lead processing logic, nurture programs, source/source detail hierarchies, and demand processing workflows.
  • Proven ability to own and improve core ops work: campaign operations, and process architecture, with limited oversight.
  • Workflow thinking: decomposing how marketing work actually gets done, mapping it to its underlying systems, and identifying process redesign opportunities.
  • Comfortable in BI tools, building reporting that drives decisions, and proficient in Salesforce and MAP.
  • Ability to identify where AI or automation would meaningfully improve processes, articulate it clearly to technical partners, and define human-in-the-loop checkpoints.
  • Experience working cross-functionally with Business Systems, Data, and Applied AI teams.
  • Exposure to AI and automation tooling such as Claude, n8n, Lovable, etc.

Qualifications

  • Strong customer engineering domain knowledge.
  • Sharp analytical instincts.
  • Genuine enthusiasm for rebuilding operations around AI.

Skills

  • AI-curious mindset.
  • Workflow thinking.
  • BI tool proficiency.
  • Process improvement skills.
  • Collaborative cross-functional experience.
  • Ability to define clear requirements and drive adoption.

Benefits

Includes highly competitive benefits package, including employer-paid health insurance, strong 401(k) match, equity, and flexible time off. Compensation is based on market rates, ranging from $135,000 - $165,000 in North Carolina to $150,000 - $180,000 in New York.

Pendo Core Values

  • Bias to Act
  • Hone Your Craft
  • The Team is Pendo
  • Maniacal Focus

Accessibility

Pendo is committed to providing reasonable accommodations for individuals with disabilities during the application and interview process. If you need an accommodation for any part of this process, please contact accommodation@pendo.io.

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