GTM Specialist

About the role

This role owns vertical marketing for legal and procurement buyers at Ivo. You'll build campaigns, run programs, and work directly with sales to drive pipeline in these segments.

Responsibilities

• Own campaign and program strategy for Ivo’s core verticals, from initial concept through execution and reporting.
• Run multi-channel programs across paid, email, and outbound messaging.
• Partner with sales and SDRs on messaging, sequencing, and follow-up so that campaign activity actually converts.
• Build vertical-specific content that speaks directly to how legal ops and procurement teams think about their work, not just what Ivo does.
• Track what's working, cut what isn't, and raise the bar on everything you touch.

Requirements

• A clear thinker who writes like one: You can take a complicated idea and make it sharp. Your work is precise because your thinking is precise, and you hold yourself to that standard whether or not anyone is watching.
• Someone who finishes things: You don't lose steam between the idea and the execution. You follow through, sweat the details, and care about the final product as much as the concept.
• Genuinely curious about your buyers: You're interested in how legal and procurement teams actually work, not just how to reach them. That curiosity shows up in better copy, sharper positioning, and programs that actually land.

Qualifications

• The people who thrive here are the ones who build the process.
• A generalist who avoids going deep: This is a vertical role. You'll need to develop real knowledge of legal and procurement buyers over time.

Pay

$100K - $120K

Schedule

In-office, San Francisco