GTM Systems Specialist

Job Description

Join the team redefining how the world experiences design.

Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in San Francisco, California. You have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

• Owning end-to-end lead management across Canva's GTM lifecycle — prospect generation, enrichment, scoring, routing, and assignment — in Salesforce and integrated systems
• Architecting scalable lead routing, prioritization, and attribution frameworks that support global growth
• Evaluating and implementing AI capabilities across the lead ecosystem, including intent signal processing, data enrichment, and seller workflow automation
• Serving as the Salesforce SME for lead and campaign management — designing and maintaining scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities
• Ensuring data quality, governance, and system integrity across the full GTM stack
• Partnering with Sales, Marketing, and Ops as a trusted technical advisor — driving alignment, unblocking workflows, and leading enablement on new capabilities
• Continuously identifying opportunities to reduce manual processes, improve conversion, and accelerate seller productivity

You’re probably a match if

• You’re an expert in Salesforce administration and best practices (5 years minimum)
• You have experience implementing AI solutions in GTM & Marketing Ops environments
• You partner with business stakeholders to identify high-value AI use cases and measure outcomes
• You have hands on experience in configuring lead routing & automation processes using platforms like LeanData (or similar data orchestration platform)
• You have experience leading cross-functional projects and designing solutions that account for cross-system dependencies
• You have experience working with APIs, integrations, and workflow automation platforms
• You have strong SQL and data analysis skills
• You have Salesforce certifications (at least one of the following): Salesforce Business Analyst, Advanced Admin or Marketing automation platform

About the team

You’ll be part of the GTM Technology Systems team within the Sales & Success Supergroup, where we empower our global go-to-market teams to succeed with reliable systems, insights, and support. We’re passionate about building infrastructure that unlocks Canva’s growth and user love at scale.

What's in it for you?

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Other stuff to know

• We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.
• We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
• When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.