GTM Operations Manager

About Nametag

Nametag is a workforce identity assurance platform. We verify the real human behind high-risk workforce actions at hiring, account recovery, high-privilege approvals, and anywhere AI makes it harder to trust who's actually behind a request. The category is new. The problem is urgent. The opportunity is significant. The work is consequential to restoring trust in the AI era.

The Opportunity

We’re hiring our first dedicated AI GTM Operations Senior Manager to build, modernize, and own the intelligent infrastructure behind Nametag’s go-to-market engine.

What You’ll Own

• GTM Systems & Data Foundation
  • Own Nametag’s HubSpot instance end-to-end: architecture, pipeline stages, deal properties, workflows, reporting, integrations, and data hygiene.
  • Define and enforce CRM standards across Sales and Marketing so GTM data is clean, consistent, and actionable.
  • Build and maintain integrations between HubSpot and the broader GTM stack: outbound, enrichment, sequencing, sales intelligence, website analytics, forecasting, and AI automation.
  • Evaluate, implement, and govern new GTM tools and AI capabilities as the commercial stack matures.
  • Serve as Nametag’s internal expert on HubSpot and GTM tooling — driving adoption, enablement, and continuous improvement.
• AI-Powered Prospecting & Marketing Collaboration
  • Partner with Marketing and Sales to build an intelligent demand engine: firmographic, technographic, intent, and engagement data used to identify high-propensity accounts and buying signals.
  • Drive ICP-informed segmentation, territory design, account prioritization, and propensity targeting.
  • Design and manage the MQL-to-SQL handoff: lead scoring, routing, SLAs, follow-up accountability, and campaign-to-pipeline feedback loops.
  • Operationalize AI-assisted outbound personalization: scalable templates, prompts, workflows, and guardrails that help reps personalize at scale without sacrificing quality, accuracy, or brand voice.
• Sales Intelligence & Process Automation
  • Build systems to ingest, synthesize, and surface account intelligence at each funnel stage — discovery, demo, proposal, RFP, procurement, and close.
  • Create onboarding and enablement frameworks that help new AEs ramp quickly and adopt GTM systems from day one.
• Revenue Insights, Forecasting & GTM Strategy
  • Own the weekly and monthly forecast process in partnership with AEs and Sales leadership.
  • Build dashboards and reporting cadences that give leadership real-time visibility into pipeline health, funnel conversion, sales productivity, and revenue performance.
  • Track and report core KPIs: pipeline creation, MQL-to-SQL conversion, stage velocity, win rate, sales cycle length, ACV, and AE productivity.
  • Identify pipeline gaps, coverage risks, conversion bottlenecks, and expansion opportunities before they become problems.
  • Translate GTM data into business insights for leadership, board, and investor reporting.
  • Partner with COO, CRO, and GTM leadership on planning, capacity modeling, territory design, and partner/channel operations.

What We’re Looking For

• Required
  • 5–8 years in Revenue, Sales, or GTM Operations; 3+ years owning HubSpot in B2B SaaS.
  • Hands-on experience implementing automation, AI-enabled workflows, enrichment, lead scoring, or outbound tooling.
  • Strong analytical skills — pipeline, funnel, forecasting, and board-level reporting that drives decisions.
  • Operates independently in a fast-moving environment; comfortable with ambiguity and limited oversight.
  • Clear, direct communicator who translates data into business insight for technical and non-technical audiences.
• PREFERRED
  • Experience as the first or early RevOps hire.
  • Experience in cybersecurity, identity, infrastructure, or enterprise software.
  • Experience with tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, Gong/Avoma, enrichment tools, sequencing platforms, forecasting tools, and AI productivity platforms.
  • Experience building AI-assisted workflows for outbound, account research, lead scoring, sales content, call prep, CRM automation, or RFP/proposal support.
  • Cross-functional experience across Product, Marketing, Sales on commercial strategy.

Why Nametag

• You’ll be the first dedicated RevOps hire—your work will be foundational, not incremental.
• Direct access to COO, CRO, and commercial leadership. No layers, no bureaucracy.
• A mission that matters: identity verification is one of the most critical unsolved problems in enterprise security.
• Competitive compensation, equity, and benefits in a company at an inflection point.

Salary Range

$130,000–$160,000 base + bonus + equity + benefits

Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive environment for all employees.