GTM Lead

Overview

Kindred is a members-only home swapping platform that aims to revolutionize travel accommodation by offering a more affordable, responsible, and connected way to explore new destinations. Founded in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and has raised over $150M in capital from leading investors.

Responsibilities

• Own and scale Kindred's non-traditional growth channels, including community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more.
• Define and execute the GTM approach for driving leads through these channels.
• Run a portfolio of channel bets, testing different segments and motions, and scaling successful strategies.
• Build repeatable playbooks for scalable, repeatable motions, such as positioning, outreach frameworks, activation flows, and partner kits.
• Craft segment-specific messaging that resonates in each channel and community context.
• Talk to members and partners regularly to translate insights into actionable recommendations for Product and Marketing.
• Develop the team over time, defining org needs and hiring/leading the team as the motion scales.

Requirements

• 6–8 years experience in GTM, growth, partnerships, or community-driven acquisition — ideally in consumer marketplace, membership, or network-based products.
• Proven track record building new growth channels from scratch (not just optimizing existing ones).
• Scrubby and self-directed: you don't wait for permission or perfect information. You figure it out, ship fast, and iterate.
• Fungible across channel types: you're comfortable context-switching between community partnerships, BD, content plays, grassroots activations, and product-assisted growth.
• Strong positioning instincts: you know how to make something resonate with a specific audience — and you can adapt messaging across very different segments and contexts.
• Grit and follow-through: you don't just launch experiments — you grind through the messy middle to find what actually works and scale it.
• Good judgment and prioritization: you can manage a portfolio of bets and make clear tradeoffs about where to invest time.
• High cross-functional influence: you've led through alignment across Product, Marketing, Ops, and Data without direct authority.
• Strong writing and communication: you can turn messy inputs into clear positioning, crisp outreach, and aligned execution.
• Deep member and community empathy: you understand how trust, belonging, and social proof work — and how to convert community energy into measurable growth.

Benefits

At Kindred, we offer a thoughtful, human-first benefits package designed to support health, wellbeing, and connection. Our benefits include:

• Competitive cash compensation and equity
• Comprehensive health benefits
• Flexible time off, plus 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend to help offset travel-related costs
• A remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
• A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
• A culture of high standards, feedback, and continual growth